Product Marketing Manager

BitGo is the leading infrastructure provider of digital asset solutions, offering custody, wallets, staking, trading, financing and settlement out of regulated cold storage. Founded in 2013, BitGo is the first digital asset company to focus exclusively on serving institutional clients. BitGo is dedicated to advancing a digital financial services economy that is borderless and accessible 24/7. With multiple Trust companies around the world, BitGo is the preferred security and operational backbone for more than 1,500 institutional clients in 50 countries, including many of the world’s top brands, cryptocurrency exchanges and platforms. BitGo also secures approximately 20% of all on-chain Bitcoin transactions by value and is the largest independent digital asset custodian. For more information, please visit www.bitgo.com.

We’re hiring a Product Marketing Manager who can think strategically about how to win our market and then quarterback projects that lead us to success. You’ll be responsible for shaping the go-to-market strategy, getting to know our target customer deeply, and influencing the way we build, market, and sell our product. We’re looking for smart, deliberate people who can blend strategy and execution, then communicate in a compelling way to customers and to our coworkers. This role will require being full-time onsite at our Toronto office to support collaborative team dynamics and innovative problem-solving.

Responsibilities

Go-to-market

• Shape our messaging and positioning
• Lead field research and competitive research
• Build out our buyer personas and user personas
• Be a key voice in developing our go-to-market strategy

Sales enablement

• Build sales enablement materials – including one-pagers, decks, videos, etc. – that help us improve our win rates and drive product adoption
• Partner with Sales to understand industry trends, sales needs, and more

Product

• Partner with Product Management, as well as the rest of the business side, to help prioritize our product roadmap
• Own our product release communications strategy to drive greater product adoption by new and existing customers

Marketing

• Launch new products and features to the world
• Help plan campaigns and lead nurturing efforts, so we can drive more leads and ensure they convert
• Work with PR and Content to develop articles, blog posts, etc. that position us smartly and drive top-of-funnel
• Influence industry analysts so they understand where we fit in the marketplace and why we’re the best choice for our customers

Requirements

• 3+ years marketing experience in the software world
• Excellent writing and communications skills
• Experience with crypto, FinTech, etc. is helpful, but not required

Why Join BitGo?

Disrupting an industry takes vision, innovation, passion, technical chops, drive to deliver, collaboration, and execution. Join a team of great people who strive for excellence and personify our corporate values of ownership, craftsmanship, and open communication. We are looking for new colleagues who bring innovative ways of thinking and problem solving, and who want risks to be part of the team that changes the world’s financial markets.

Here are some of the benefits* of working at BitGo:

• Competitive base salary, bonus and stock options
• Computer equipment and workplace furniture to suit your needs
• Great colleagues and inspiring startup environment

*Benefits may vary based on location.

Cryptocurrencies are the most disruptive change the financial services industry has seen in years. Join us and you’ll be able to look back and say you were part of the team that transformed investing.