Personal Training Manager

POSITION SUMMARY:
The Fitness Manager leads and maintains the day-to-day strategies and operations of the Personal Training Program. This role manages and develops a team of Personal Trainers setting goals and milestones for increasing sales, maintaining client retention, maintaining branding, and creating a satisfying member experience.

This role is also responsible for providing personal training services to members and external clients during non-service hours according to club financial and revenue goals.

KEY RESPONSIBILITIES:

Operations Management
• Enhance revenue by providing additional personal training services to existing and new members.
• Monitor new member integration services ensuring execution to organizational standards.
• Ensure that the personal training team are giving high quality services and assistance to members when needed and educate new members to the gym environment.
• Meet targeted sales and earned revenue goals by driving accountability through day-to-day tasks and production.
• Assist in developing and maintaining structured workout programs.
• Stay abreast on latest updates in fitness industry.
• Ensure gym facility and equipment is maintained, clean, safe, and in good order.
• Supervise day-to-day operations of personal training services, preparing and ensuring accuracy of weekly schedules for work assignment availability.
• Organize educational training, seminars, and meetings for personal training staff for business growth.
• Resolve member issues and complaints pertaining to personal training and other areas of the club as required.
• Ensure that all employees and members adhere to organizational procedures and policies.

People and Resource Management
• Recruit and train Personal Trainers based on business requirements of the clubs.
• Provide performance, leadership, coaching and mentoring to staff related to best practice, professional conduct, contribution to the Ayrfit vision, relationship management and stakeholder engagement.
• Oversee and facilitate performance management and ensure all team members understand their key accountabilities and perform to the expected goals.
• Provide leadership in development of team communication and cohesiveness.

Personal Training
• Present the Personal Training program benefits to all members and demonstrate the value of these programs.
• Enroll members into personal training and structure and lead exercise programs designed to their goals, adjusting goals and exercises as needed.
• Meet individual monthly sales and revenue goals through a variety of fee for service customized exercise programs to contribute to the clubs’ overall financial and revenue goals.
• Motivate members and drive accountability in achieving fitness goals.
• Maintain a detailed log of client progress and consultation follow-ups.
• Adhere to documented new member integration protocols.
• Educate members in proper use of weight resistance and cardiovascular equipment.
• Assist in maintaining a neat, organized, and clean club.
• Assist in club promotions where applicable.
• Actively integrate in the clubs’ member base for prospecting purposes.
• Continuously seek out new referrals from both existing member base and potential new external prospects.
• Meet daily prospecting goals by calling both active and inactive member lists.
• Attend weekly staff production meetings, training programs and continuing education seminars.

COMPETENCIES

Personal Effectiveness
• Takes personal responsibility for the quality and timeliness of work and achieves results with little oversight by organizing time effectively and utilizing self-management habits that lead to increased productivity.

Customer Focus
• Demonstrate a high level of service delivery; do what is necessary to ensure customer satisfaction; deal with service failures and prioritize customer needs.

Business Acumen
• Demonstrate business foresight along with the ability to integrate diverse perspectives, exercising judgement around opportunities that represent the most potential.

Communication
• Plan and deliver oral and written communications respectfully and tactfully to make an impact and persuade an intended audience.

Decision Making
• Able to take action in solving problems while exhibiting judgement and a realistic understanding of issues, taking into account facts, goals, constraints and risks; able to use reason, even when dealing with emotional topics.

Energizing Others
• Able to exhibit a “can-do” approach and inspire associates to excel; use competition to encourage others; develop performance standards and confront negative attitudes; develop a team spirit.

Product Knowledge
• Demonstrate a thorough understanding of the organization’s products and its features and have the ability to effectively communicate its benefits to members.

Relationship Management
• Able to develop rapport with others and recognize their concerns and feelings; build and maintain long-term associations based on trust; help others.

Dependability and Reliability
• Behaves consistently and predictably; able to take responsibility for actions and outcomes and persist despite obstacles; consistently meets deadlines.

QUALIFICATIONS & REQUIREMENTS

• Current Personal Training Certification plus five years of customer service experience.
• Current CPR Certification within the last year.
• Experience working in a sale’s driven environment.
• Proven success in achieving monthly KPI’s and quotas.
• Ability to drive a high-performance sales team.
• Demonstrate leadership and people management skills.
• Ambitious, results-driven and a team player.
• Demonstrate a high degree of professionalism, confidentiality, and integrity.
• Able to effectively communicate both verbally and in writing.
• Basic proficiency in Microsoft Office Suite including PowerPoint, SharePoint, Word, and Excel.

WORKING CONDITIONS:

• Evening and weekend hours required.
• Valid drivers license with access to own car in good repair is required.
• Must work the month of January. (This is non-negotiable).
• May be required to work the last 3 days of the month, pending completion of individual and club goals.
• Must adhere to club’s personal work out times criteria.
• Ability to lift a minimum of 50 lbs.