Performance Marketing Specialist - French & English Speaking

Job Details: Performance Marketing Specialist - French & English Speaking

Are you a bilingual marketer fluent in French and English looking for growth opportunities at a global B2B SaaS company?

We're looking for a Demand Generation Marketing Specialist to join our team and help us reach more French-speaking small and medium-sized businesses in Canada. Sage’s AI-powered accounting and financial management software solutions are expanding in Canada, helping more SMBs succeed – yet we’ve only scratched the surface of its full market potential. This is an opportunity to leverage your bilingual and marketing abilities.

In this role, you’ll focus on planning and executing multi-channel marketing campaigns designed to drive lead generation and pipeline growth. You’ll manage data-driven campaigns across the funnel, ensuring their successful execution. Additionally, you’ll work closely with product marketing, sales, and external agencies, requiring strong communication skills and a collaborative approach.

What’s in it for you?

1. Expand your skills at a global SaaS company, contributing to products voted #1 in customer satisfaction for 10 consecutive years.
2. Grow your international professional network by collaborating with globally diverse, customer-centric marketing and sales teams committed to innovation, boldness, and effectiveness.
3. Enjoy a working environment that embodies our values (Human, Trust, Bold, Simplify), supports work-life balance, and community volunteering via our Sage Foundation.

Location: Hybrid; 3 days of in-office collaboration from either our Toronto or Vancouver office.

Minimum Qualifications - Is this you?

1. Fluent in both French and English - speaking and written (required)
2. 2 years of experience in demand generation marketing
3. Experience executing campaigns across marketing channels; email, webinars, events, and close collaboration in support of SDRs efforts.
4. Utilizing your analytical skills, and grasp of marketing metrics and KPIs.
5. Effectively collaborating across marketing and sales teams and understanding its value to achieve common goals.
6. Strong project management skills with attention to detail.

Key Responsibilities:

1. Support to localize and execute demand-generation strategies to drive qualified leads and sales opportunities for our French language products.
2. Create and manage integrated marketing campaigns across multiple channels, including email, events, third-party associations, webinars, and other digital platforms.
3. Collaboration with the sales team and product marketing managers (PMMs) will ensure alignment on target accounts, messaging, and lead follow-up.
4. Analyze and report on campaign performance, making data-driven decisions to optimize results.
5. Monitoring and optimizing the lead funnel from marketing-qualified leads (MQLs) to sales-qualified opportunities (SQOs).
6. Support with localization and translation of marketing content (less than 20% of the role).

Benefits: We have plenty...

1. 100% paid premiums for health, dental, and vision coverage
2. RRSP contribution match (100% up to 4%)
3. 35 days paid time off (11 holidays, 16 vacation days, 3 personal days, 5 sick days)
4. Work Away, an opportunity to work & play for 10 weeks in a country of your choice (from a Sage-approved list)
5. 18 weeks of paid parental leave for birth, adoption, or surrogacy offered 1 year after your start date
6. 5 days paid yearly to volunteer (through Sage Foundation)
7. $5,250 tuition reimbursement per calendar year starting 6 months after your hire date
8. Sage Wellness Rewards Program (annual fitness reimbursement)
9. Library of on-demand career development options and ongoing training offerings

Compensation offered will be determined by factors such as location, level, job-related knowledge, education, and experience. For this role, in those locations, the target base salary range for new hires is C$75,000 to C$90,000. In addition to base salary, employees will participate in a bonus plan (15%) based on company and individual performance.

Function: Performance Marketing

Country: Canada

Office Location: Hybrid

Working at Sage means you’re supporting millions of small and medium-sized businesses globally with technology to work faster and smarter. Our colleagues are the best of the best. Because to achieve extraordinary outcomes, we need extraordinary teams. This means infusing Sage with people who knock down barriers, continuously innovate, and want to experience their potential.

We celebrate individuality and welcome you to join us if you embrace all backgrounds, identities, beliefs, and ways of working. If you need support applying, reach out at careers@sage.com.