Partnership Insights & Strategy Lead

Position: Partnership Insights & Strategy Lead

Department: Partnership Sales & Marketing

Reports to: Director, Partnership Strategy

Position Summary

The Partnership Insights & Strategy Lead is responsible for optimizing corporate partnership assets to maximize revenue, mastering research and measurement tools to drive value for prospects/partners, and utilizing insights to drive decision making that supports the department’s annual revenue and retention objectives.

Essential Duties & Responsibilities

Analytics & Measurement

1. Convert complex analytical insights into easily digestible data points to better frame our club's story and unique selling proposition for our partnership sales and marketing team.
2. Lead development of partnership measurement and analytics in collaboration with Partnership Marketing for partner recaps and proving ROI.
3. Manage relationships with department tools/resources, such as Nielsen SportsConnect, Blinkfire Analytics, Trajektory, and SponsorUnited; responsible for accessing, analyzing, and communicating data and insights from these sources to the department to elevate storytelling.
4. Research and report best practices to guide partnership sales strategy and further build value to our current partners (e.g. ‘like’ club benchmarks, league best practices, fan data, etc.).
5. Proactively utilize fan and organizational insights to create category reports to help guide Partnership Sales team in effective prospecting efforts.

Inventory

1. Develop and manage internal methodology for rate card adjustment recommendations and asset delivery adjustments to deliver revenue maximization strategies.
2. Manage all aspects of department CRM, including (but not limited to) inputting new/custom inventory, ensuring deal points are accurately uploaded, updating rate cards in order to streamline sales processes, and taking part in bi-weekly status calls with CRM solution provider.
3. Streamline Corporate Partnerships revenue opportunities in CRM and evaluating proposals for available inventory and deal fit.

Reporting

1. Manage all aspects of department reporting including (but not limited to) Partnership Sales Forecasting, Inventory Sales and Availability, and Partner Performance Tracking on a regular basis.
2. Lead relationship with Finance department to provide reporting/analysis that includes (but not limited to) reconciling contracts, updating revenue and diligence reports, and special projects as they are needed.
3. Coordinate reconciliation of agreements with Finance and Legal departments.

Operations/Misc

1. Lead department weekly operations and sales meeting and action log.
2. Take active role in new business, renewal, and partner recap presentations as the data insights expert.
3. Provide overall support to department and lead on special projects.

Required Experience & Qualifications

1. 1-2 years’ experience in insights, analytics, partnerships or business management related field.
2. Post-secondary degree or diploma in a related field such as data analytics, marketing or business management.
3. Excellent people skills, with an ability to interact effectively with internal and external stakeholders at all levels within an organization.
4. Ability to convert complex analytical insights into easily digestible data points for unique selling presentations.
5. Highly organized and detailed oriented with outstanding time management skills.
6. Ability to meet tight deadlines and work effectively in a high-pressure environment.
7. Dynamic, hardworking, confident; a go-getter, with drive and initiative.
8. Committed to ensuring superior customer service and supporting the team.
9. Self-starter who can multitask and work with minimal supervision.
10. Dynamic presentation skills and storytelling capabilities.
11. Experience drafting and editing business proposals is an asset.
12. Must be able to work evenings and weekends throughout NHL, AHL, and NLL seasons.

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.