Paid Search and Performance Marketing Specialist

About eSentire

eSentire, the Authority in Managed Detection and Response (MDR), protects the critical data and applications of 2000+ organizations in 80+ countries across 35 industries from known and unknown cyber threats by providing Continuous Threat Exposure Management, Managed Detection and Response and Incident Response services designed to build an organization's cyber resilience & prevent business disruption. Founded in 2001, eSentire protects the world's most targeted organizations, with 65% of its global base recognized as critical infrastructure, vital to economic health and stability. By combining open XDR platform technology, 24/7 threat hunting, and proven security operations leadership, eSentire's award-winning MDR services and team of experts help organizations anticipate, withstand and recover from cyberattacks.

We are seeking an experienced Paid Search and Performance Marketing Specialist to join our Digital Marketing Team. The ideal candidate has a track record of leading paid media programs and executing web experimentation in a results-driven environment. You should have a data-driven attitude, take an analytic approach to problem-solving and have a strong understanding of data that drives paid media and web performance.

Responsibilities:

• Work with our paid media agency to support daily, weekly, and monthly optimizations to paid media programs including writing of ad copy, suggesting paid media tactics and managing ad development.
• Evaluate, measure & report on program and tactic effectiveness, lead quality & flow, pipeline generation, targeting, conversions and ROI.
• Assist with paid media budgeting, tracking and forecasting.
• Leverage ABM intent data in coordination with our digital agency to maximize paid media performance and targeting.
• Regular analyses of google analytics and landing pages to determine impact on overall search results and web traffic.
• Drive continuous performance improvement through leading our ongoing experimentation roadmap and A/B testing program aligned to short-term and long-term opportunities.
• Lead optimizations to digital assets such as landing pages, website calls-to-action (CTAs), and lead generation forms, while ensuring accurate messaging, timing, and capabilities needed to implement the changes.
• Analyze all key web conversion points and look for ways to increase efficiencies.
• Analyze and monitor page performance and user behavior across website pages, generate data-driven hypotheses that advise strategies, and uncover areas of opportunity to improve the user journey. Present strategies to internal teams based on your findings from the ongoing testing, and analysis of the data.
• Follow a clear measurement framework, define critical metrics, track and analyze website performance, and run forecasts.
• Support on email nurture program including A/B testing, ongoing optimizations and evaluating, measuring & reporting on program.
• Work to increase website, paid media and nurture email conversion rates and drive qualified leads to help the business drive revenue.

Qualifications and Skills:

• Bachelor's degree in marketing or related discipline preferred.
• 3-5 years’ experience in paid media and performance marketing in B2B technology, preferably cybersecurity experience.
• An analytical thinker with an ability to effectively turn reporting and analysis into actionable insights and execution plans.
• Ability to develop a POV and implications based on data, and present findings to key stakeholders.
• Collaborative and positive attitude with passion for questioning assumptions and answering questions with data, to unlock value for the business.
• Demonstrated paid media and performance marketing campaign creation, execution, and optimization experience.
• Experience with marketing automation, lead nurture, and using sales and marketing technologies such as Salesforce, Pardot and 6sense (or other ABM platforms).
• Experience using data and insights to inform requirements, ideas, and strategies with hands-on experience with web tools including CMS, A/B testing, site analytics and digital experience analytics tools like Craft, VWO, GA4 and Mouseflow.
• Adept at leading hypothesis-driven A/B tests, experiment design, and running experiments.
• Demonstrated skill in managing timelines, budgets and vendors.
• Strong ability to prioritize work in a demanding, fast-paced environment while managing multiple programs/tactics at one time.
• Able to use judgement to build program plans that meet targets and work independently.
• Excellent verbal, written and interpersonal communication skills.
• Able to prepare and lead discussions across teams and work with senior/technical leaders across the business.

Work Location: If the successful candidate lives within 50 km of our office in Waterloo, Ontario this will be a hybrid position (Monday and Friday – work from home, Tuesday, Wednesday and Thursday – work onsite). If the successful candidate lives more than 50 km from our office in Waterloo this will be a remote position.

Our Culture and Values

At eSentire we work in a collaborative and innovative work environment. We work with brilliant and passionate people who strive and encourage others to do their best. eSentire’s idea-rich environment welcomes creative and sometimes unconventional perspectives!

We celebrate diversity, operating with mutual respect and consideration, in an environment that fosters inclusivity for all. We believe that a variety of perspectives, backgrounds, and experiences make us stronger – if you’re enthusiastic about this opportunity but don’t meet every qualification, we encourage you to apply anyway. It takes a diverse set of thoughts, cultures, backgrounds, and perspectives to be a true market leader.

Total Rewards

We believe in rewarding performance and providing comprehensive benefits tailored to support your well-being. Our package includes comprehensive health benefits, a flexible vacation plan, and participation in our company-wide equity program, allowing you to share in the success and growth of our organization.

Accommodation

If you have any accessibility requirements during the recruitment process, please reach out to our HR team at talentacquisition@esentire.com and any accommodation needs will be addressed upon request. Your talents and unique perspectives are valued, and we look forward to the opportunity to work together to build a more inclusive future.

It's our mission at eSentire to protect our customers 24/7/365 and we extend this conviction to job seekers. During the application and interview process, eSentire will communicate with you from one of our corporate "@esentire.com" email addresses, never from a public email address. We strive to provide a welcoming, respectful, and thorough interview process, providing the candidate with ample opportunity to spend time with the hiring manager, recruiter, and future colleagues face to face, or using a video conference technology.