Paid Media Specialist (6 Month Contract)

Paid Media Specialist (6 Month Contract)

Business Unit: Store Support Centre (SSC)

Time Type: Full-time

Description & Requirements

who we are

lululemon is an innovative performance apparel company for yoga, running, training, and other athletic pursuits. Setting the bar in technical fabrics and functional design, we create transformational products and experiences that support people in moving, growing, connecting, and being well. We owe our success to our innovative product, emphasis on stores, commitment to our people, and the incredible connections we make in every community we're in. As a company, we focus on creating positive change to build a healthier, thriving future. In particular, that includes creating an equitable, inclusive and growth-focused environment for our people.

about this team

The Paid Media team is searching for an ambitious Paid Media Specialist to join the North American team. The Paid Media team is responsible for driving omni-channel growth across paid social, audio, programmatic media, video (inclusive of CTV, OTT), and direct buys. They manage strategy, execution and reporting across the North American business, and work cross-functionally with internal and external partners, ensuring best in class execution and delivery on key performance indicators.

a day in the life: what you’ll do

The Paid Media Specialist is responsible for leading the execution and reporting for multiple projects and campaigns simultaneously. Working closely with the Paid Social side of the Paid Media team, this person will be in multiple platforms on a day-to-day basis, setting up campaigns and monitoring performance, optimizing, and reporting when needed.

• Own campaign execution, optimization, analysis, and reporting for various projects and campaigns across multiple advertising platforms including Meta, Snapchat, TikTok, and others when needed.
• Audit, analyse, and evaluate initiatives to ensure campaigns objectives are met.
• Hold a creative mindset to generate innovative ideas and identify new opportunities to scale performance.
• Pull actionable and relevant insights out of reporting, communicating back the high-level learnings.
• Manage daily budgets across platforms.
• Work cross-functionally with internal teams on campaign creative and providing performance insights.
• Liaise with external vendors on day-to-day campaign performance, running tests, and launching new pilots.

qualifications

• 3+ years of relevant experience in a performance marketing role.
• Proven experience in managing Meta, Snapchat, TikTok campaigns to drive business needs; familiarity with DV360 and CM360 is a bonus.
• Experience running performance campaigns, awareness campaigns, and app installs campaigns.
• Experience in analysing data from platforms including Adobe Analytics, Google Analytics, Power BI.
• Understanding of the US and CA marketing ecosystem.
• Ability to manage multiple campaigns simultaneously and prioritize tasks effectively.
• Comfortable managing budgets of $10M+.
• Advanced Excel skills to generate useful insights that influence performance optimizations.
• Proficiency with MS Office Programs.
• Excellent written and verbal communication skills, with a keen eye for detail.
• Keeps up to date with industry trends, emerging technologies, and digital marketing developments.
• Proactive, solutions-oriented mindset with a history of solving unique problems.

must haves

• Acknowledge the presence of choice in every moment and take personal responsibility for your life.
• Possess an entrepreneurial spirit and continuously innovate to achieve great results.
• Communicate with honesty and kindness and create the space for others to do the same.
• Lead with courage, knowing the possibility of greatness is bigger than the fear of failure.
• Foster connection by putting people first and building trusting relationships.
• Integrate fun and joy as a way of being and working, aka doesn’t take yourself too seriously.

workplace arrangement

This role is classified as In-Person under our SSC Workplace Policy:

In-person collaboration and connection are important to our culture. Work is performed onsite, minimum 4 days per week.

additional notes

Authorisation to work in Canada is required for this role.

compensation and benefits package

lululemon’s compensation offerings are grounded in a pay-for-performance philosophy that recognizes exceptional individual and team performance. The typical hiring range for this position is from $66,000-$86,600 annually; the base pay offered is based on market location and may vary depending on job-related knowledge, skills, experience, and internal equity. As part of our total rewards offering, permanent employees in this position may be eligible for our competitive annual bonus program, subject to program eligibility requirements.

At lululemon, investing in our people is a top priority. We believe that when life works, work works. We strive to be the place where inclusive leaders come to develop and enable all to be well. Recognizing our teams for their performance and dedication, other components of our total rewards offerings include support of career development, wellbeing, and personal growth:

• Extended health and dental benefits, and mental health plans.
• Paid time off.
• Savings and retirement plan matching.
• Parenthood top-up.
• Extensive catalogue of development course offerings.
• People networks, mentorship programs, and leadership series (to name a few).

Note: The incentive programs, benefits, and perks have certain eligibility requirements. The Company reserves the right to alter these incentive programs, benefits, and perks in whole or in part at any time without advance notice.