National Marketing Communications Manager - Buick GMC

Job Description

Hybrid: - Position does not require an employee to be on-site full-time but the general expectation is that the employee be onsite three (3) days a week to the Oshawa office of General Motors of Canada Company.

The National Marketing Communications Manager supports the BUICK GMC Canada Marketing team by developing and executing strong, insights and data-based communication solutions for the Canadian Market. The key focus of the role is the development of go-to-market communication plans across the entire brand portfolio including new product launches and sustain campaigns for both brand and retail.

This role collaborates with the US communications teams and our agency partners to execute across multiple communication touch points including, but not limited to, Broadcast, experiential, digital and social platforms. In addition, this role manages all Buick & GMC Sponsorships and shared management of Auto Shows execution. The National Marketing Communications Manager also oversees the brand’s efforts to increase awareness, build brand equity and collaborate across the organization to drive business objectives and execute long-term strategies.

If you are an innovative leader that is passionate about winning and highly effective at working with others, we’d love to hear from you.

Job Duties

• Responsible for developing and implementing new and effective marketing strategies to drive engagement, conversion, and brand equity.
• Establish the annual marketing communications objectives for Canada (leveraging U.S. and unique to Canada assets and platforms).
• Develop & manage brand/retail communication budget (production & media), including calendar year forecast/outlook and approver for all brand-related costs.
• Develop communications messages based on critical product attributes and market trends to provide a foundation for consumer messages.
• Responsible for CAOR agency scope for Canada.

Qualifications

• Understanding of brand positioning, digital marketing, media planning/buying, and social platforms.
• Overall understanding of regional consumer behavior and trends.
• Ability to effectively manage the budget process.
• Robust understanding of Marketing & Sales process at an Automotive OEM or related field.
• Brand & Media awareness - a clear understanding of brand metrics, media buying, and marketing mix.
• Automotive experience preferred, or at a minimum, experience in large, corporate categories (ie. Telecommunications, Banking, etc).
• Demonstrated experience/knowledge of Tier 2 retailers.

Experience/Education

• University degree (business/marketing/advertising).
• 7 to 10 years of integrated Marketing and/or Advertising experience in a corporate or advertising agency or combined environment.
• Minimum two to five years leading direct reports and/or agency partners.

GM DOES NOT PROVIDE IMMIGRATION-RELATED SPONSORSHIP FOR THIS ROLE. DO NOT APPLY FOR THIS ROLE IF YOU WILL NEED GM IMMIGRATION SPONSORSHIP NOW OR IN THE FUTURE.

Benefits Overview:

• The goal of the General Motors of Canada total rewards program is to support the health and well-being of you and your family. Our comprehensive compensation plan currently includes the following benefits, in addition to many others.
• Paid time off including vacation days, holidays, and supplemental benefits for pregnancy, parental and adoption leave.
• Healthcare, dental, and vision benefits.
• Life insurance plans to cover you and your family.
• Company and matching contributions to a Defined Contribution Pension plan to help you save for retirement.
• GM Vehicle Purchase Plan for you, your family, and friends.

About GM

Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Why Join Us

We aspire to be the most inclusive company in the world. We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds, and our culture. Our Work Appropriately philosophy supports our foundation of inclusion and provides employees the flexibility to work where they can have the greatest impact on achieving our goals, dependent on role needs. Every day, we want every employee, no matter their background, ethnicity, preferences, or location, to feel they belong to one General Motors team.

Diversity Information

General Motors is committed to being a workplace that is not only free of discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that workforce diversity creates an environment in which our employees can thrive and develop better products for our customers. We understand and embrace the variety through which people gain experiences whether through professional, personal, educational, or volunteer opportunities.

We encourage interested candidates to review the key responsibilities and qualifications and apply for any positions that match your skills and capabilities.

Equal Employment Opportunity Statement

Accommodation is available for applicants with disabilities. Should you be contacted by General Motors of Canada, please advise if you require accommodation. General Motors of Canada values diversity and is an equal opportunity employer.