National Director of Social Media

Line of Service

Internal Firm Services

Industry/Sector

Not Applicable

Specialism

IFS - Brand & Communications

Management Level

Director

Job Description & Summary

Ever wondered how PwC Canada ensures its marketing efforts reach and resonate with diverse audiences nationwide? PwC Canada’s Marketing, Communications, and Sales (MC&S) is a centralized support function that encompasses all aspects of Marketing, Communications, PR/Media Management, and Sales Enablement. Our key focus is to support the development and execution of the firm’s innovative go-to market strategy. We strive to innovate every day, embracing inclusivity, delivering impactful results with purpose, and telling stories that inspire.

We are seeking a National Director of Social Media to join our MC&S team. The ideal candidate will be adept in social media strategy and be able to create compelling campaigns while adhering to global PwC guidelines. As the National Director of Social Media, you will oversee the creation and distribution of engaging, cutting-edge content across multiple platforms, ensuring our message resonates deeply with diverse audiences. You will also monitor and analyze the performance and impact of our social media campaigns, and provide actionable insights to optimize brand awareness, reputation, and engagement. Your leadership will be instrumental in driving innovative social initiatives and forging powerful partnerships with leading technology agencies and social media platforms.

Meaningful work you’ll be part of

As National Director of Social Media, you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:

• Build a strategy that unlocks the business value of social media in marketing, communications, and the commercial side of professional services, with and know how to measure its value.
• Build a strategy to produce modern content, and oversee its creation & syndication on social media channels.
• Build social campaigns that are aligned with the buyer journey, fully integrated with all other marketing channels, so that our efforts are not siloed and are building synergy across various campaigns and channels.
• Manage and work with the Social Media Team, Social Advertising, and Content Creators.
• Oversee and manage key programs, and lead partnerships with enterprise partners such as technology agencies and social media platforms.
• Oversee the value and impact of campaigns and activities - capturing, analyzing, and developing recommendations based on multiple data sets.
• Proactively seek new channels to market and innovate to engage with our audience in different ways.
• Working with teams to develop timely, relevant, and engaging content for key audiences.
• Bringing curiosity and challenge and capturing best practice so that experience, information, and knowledge are shared across the wider comms. and marketing teams.
• Working closely with the other teams to access additional expertise and knowledge.
• Being a role model for sharing and collaboration, creating a positive team spirit across the MC&S community.
• Research and identify the latest trends, best practices, and innovations in the social media landscape, and incorporate them into the social media strategy and content.
• Monitor and measure the performance and effectiveness of social media campaigns, using various tools and metrics, such as impressions, reach, engagement, clicks, conversions, and sentiment.
• Analyze and report on the social media data and insights and provide actionable recommendations to improve the social media strategy and tactics.

Experiences and skills you’ll use to solve

• Bachelor's degree in marketing, communications, journalism, or related field.
• A commercial approach, understanding how social media activity translates to business outcomes.
• Excellent communication, writing and facilitation skills are essential as is the ability to liaise, influence, challenge effectively and build relationships at senior management, peer, and team level.
• Proven track record in content development and a sound understanding of multi-channel marketing techniques (ideally within professional services or related sectors).
• Strong analytical ability, with experience of capturing, analyzing, and developing recommendations based upon complex ROI data sets.
• The ability to implement both strategic and tactical initiatives, and to manage multiple projects.
• Creative and innovative approach.
• Ability to generate credibility and respect at senior levels.
• Self-starter able to work effectively as part of a team.
• A sound business understanding as well as being commercially and risk aware.
• An eye for emerging trends and a curious mind.

Why you’ll love PwC

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life. Learn more about our Application Process and Total Rewards Package at: https://jobs-ca.pwc.com/ca/en/life-at-pwc

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.

Education

Degrees/Field of Study required: Degrees/Field of Study preferred:

Certifications

Required Skills

Optional Skills

Accepting Feedback, Active Listening, Analytical Thinking, Behavior Change Communication, Business Communications, Business Partnering, Change Impact Analysis, Change Management, Coaching and Feedback, Coaching and Training, Communication, Communications Management, Communications Strategy, Community Organizing, Content Creation, Copywriting, Corporate Communications, Creativity, Crisis Communications, Embracing Change, Emotional Regulation, Empathy, Engagement Strategies, Inclusion {+ 24 more}

Desired Languages

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

At PwC Canada, our most valuable asset is our people and we grow stronger as we learn from one another. We’re committed to creating an equitable and inclusive community of solvers where everyone feels that they truly belong. We understand that experience comes in many forms and building trust in society and solving important problems is only possible if we reflect the mosaic of the society we live in. We’re committed to providing accommodations throughout the application, interview, and employment process. If you require an accommodation to be at your best, please let us know during the application process. To learn more about inclusion and diversity at PwC Canada: https://www.pwc.com/ca/en/about-us/diversity-inclusion.html.