Media Strategy Supervisor

Tombras, a 400+ person, full-service, national advertising agency with a digital mindset, is seeking a Media Strategy Supervisor.

As a Media Strategy Supervisor, you’ll be responsible for developing a cross-channel media strategy across digital and traditional channels while leading a team through implementation, reporting and optimization of campaigns designed to exceed client expectations. In addition to being an expert media strategist, the Integrated Media Supervisor is a strong leader, capable of effectively leading a team of media planners and buyers and coordinating plans with the Traditional Media, Integrated Social, Integrated Search, Digital and Analytics departments.

Where you’ll be working: Toronto, ON area

What you'll be doing:

• Assist the AMD in setting overall strategic direction for digital and traditional media campaigns and determine performance metrics to track campaign success.
• Lead a planning/buying team to support campaign development and execution.
• Integrate digital and traditional media campaign recommendations in a seamless way that marries the various disciplines into one cohesive strategy that meets client goals.
• Coordinate with members of the investment teams and include their tactics in the overall media mix, as needed.
• Build and update media flowcharts and manage buy authorizations.
• Oversee the implementation and activation of client-approved media campaigns.
• Work hand-in-hand with our Analytics team to ensure proper tracking of campaigns.
• Responsible for pre and post launch quality assurance and campaign optimization.
• Deliver reporting that uncovers actionable insights into campaign performance.
• Provide thought leadership by staying abreast of media research and industry trends.
• Remain dedicated to the personal growth and training/mentoring of your team.

What you bring:

• 7+ years of agency experience specific to media planning and buying with a working knowledge of paid search, paid social and programmatic.
• At least 2+ years of team management and cross-department collaboration.
• Experience and knowledge of Canadian media markets.
• Proficiency with DCM is required and experience with PRISMA and NetSuite is a plus.
• Solid understanding of digital tracking concepts and trafficking process is required.
• Creativity in developing strategic media plans and critical thinking to provide rationale.
• Capable of seeing the “big picture” – not just by campaign but also by client.
• Accountable for meeting tight deadlines in a fast-paced environment.
• Strong work ethic (self-starter) that thrives in an entrepreneurial environment.
• Excellent communication skills (both written and oral).

Why Join Tombras' Media team?

We're a media person's dream: data AND creatively driven. Work with leading clients in a variety of categories, working daily with award-winning channel teams and we are industry leaders in building cutting-edge partnerships, driving innovation, storytelling and bringing it all together with our top-notch analytics practice.

Why you’ll want to work at Tombras:

You’ll be joining one of the top independent agencies in North America. Connecting Data & Creativity for Business Results is working for our clients and creating a flywheel effect fueling both client and agency growth. You’ll be a part of a highly creative agency that has been recognized by AdAge, Adweek, Communication Arts, Fast Company, Forbes and Fortune. Tombras was named Ad Age's 2024 Independent Agency of the Year and an AdAge A-List Standout Agency in 2022 and 2023.

Tombras Benefits:

Family - It comes first, on every list. Tombras has been family-run since day 1, we strive to facilitate a family-oriented environment rooted in supporting one another.

• Dog-friendly office (Knoxville)
• Unlimited PTO
• Generous parental leave for primary and non-primary caregivers.
• Medical (PPO or High Deductible option) for employee + dependents.
• 401(k) Participation + 3% employer match.
• Employer-paid Dental & Vision.
• A company culture of promotions from within and an atmosphere allowing for varied and rapid career development.
• New, Modern building in Downtown Knoxville.

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Duties, responsibilities and activities may change or new ones may be assigned at any time with or without notice. Job may require traveling overnight, driving long distances as required and sitting for extended periods of time with occasional walking and standing and occasionally lifting or carrying articles weighing less than 10 pounds.

Tombras is proud to be an equal opportunity employer dedicated to pursuing and hiring a diverse workforce.

Requests for accommodations are available for applicants with disabilities during the recruitment process, as required by the Accessibility for Ontarians with Disabilities Act (AODA). You can contact the HR team at HR@tombras.com.