Media Relations Specialist

Pursuit is seeking a Media Relations Specialist to join our marketing team. Reporting to the Senior Manager, Media Relations, this person is responsible for contributing to the development and execution of media relations and influencer marketing strategies to help enhance brand awareness and drive corporate growth. With a solid foundation of storytelling and exceptional writing background, this position will also support corporate communications initiatives including issues management.

What will you do in this job?

Pursuit is seeking a Media Relations Specialist to join our marketing team. Reporting to the Senior Manager, Media Relations, this person is responsible for contributing to the development and execution of media relations and influencer marketing strategies to help enhance brand awareness and drive corporate growth. With a solid foundation of storytelling and exceptional writing background, this position will also support corporate communications initiatives including issues management.

MAJOR RESPONSIBLITIES

• Contribute to the development of strategic media relations plans to raise awareness of Pursuit and its individual attractions and travel experiences.
• Plan and execute of in-market media campaigns itineraries including group FAM trips, individual media visits, influencer campaigns, and broadcast productions.
• Build and maintain strong relationships with regional, national and international consumer and travel trade media.
• Demonstrate expert proficiency in public relations writing. This includes the development of press releases, key messaging statements, media briefs and additional communications collateral.
• Develop and nurture strong and mutually beneficial relationships with external tourism partners.
• Demonstrate a thorough knowledge of current public relations reporting practices and an understanding of the role that reporting plays in measuring success of a communications campaign.
• Work with external PR agencies to deliver on objectives and strategies.
• Support Pursuit’s social media strategies through the execution of influencer marketing campaigns.
• Attend and represent Pursuit at marketplace events, conferences, dinners and liaise with media in-market.
• Maximize relationships internally (Sales, Marketing, Guest Experience, Operations, etc across all geographies) to augment travel PR activities across all markets.
  
  

What skills and experience do you need for this job?

Experience

• One – two years’ experience, ideally in media relations or public relations
• University degree in public relations, communications or journalism.
• Solid foundation and expertise in writing required.
• Firm understanding of public relations fundamentals.
• Experience building media relationships in international markets preferred.
• Ability to work independently with the support of the larger marketing team, to manage high-level strategies as well as administrative tasks.
• Strong planning, time management and organizational skills.
• Strong interpersonal skills are essential including inter-department collaboration, relationship management and conflict management.
• Excellent organizational skills and can lead a project from conception to implementation and evaluation.
• Able to travel internationally as required.
• Experience using media monitoring and database platforms is considered an asset.
• Proficient in Teams and Office 365.
  
  

Critical Competencies for Success

• Strong commitment to working as a team with an ability to foster strong working relationships, gain agreement on timelines and data requirements and manage both external and internal stakeholder requirements.
• Ability to work within a geographically-diverse team in a broad range of time zones.
• Resourceful, adaptable, resilient, and having a strong sense of self-awareness.
• Ability to organize and prioritize multiple tasks in a fast-paced environment with a strong attention to detail.
• Excellent written and verbal communication skills.
• Excellent hospitality mindset and guest service skills, including dedicated service staff members.
• Strong sense of urgency.
• A natural drive and curiosity about the business and what “could be…”
• This list describes at a high level what this role does, but no job description can anticipate every single task, issue or project that could come up. Pursuit reserves the right to adjust, reduce, add or change job tasks as needed for the success of the business.
• To handle this job successfully, any person hired must be able to perform responsibilities as described. Pursuit will make any reasonable accommodation to help a person with disabilities perform their job. This job is based in Calgary, AB, Canada with a hybrid (home/office) schedule. Legal ability to work in Canda is required. Travel both domestically and internationally may also be required at times, including a requirement to hold a valid passport and driver’s license.
  
  

What will your work environment be like?

Pursuit is a hospitality and attractions company that connects guests and staff to iconic places through unforgettable and inspiring experiences and strives to become the world’s leading provider of experiential adventure travel. Pursuit generates revenue and shareholder value as one of two business units operated by Viad, an S&P SmallCap 600 international experiential services company, traded on the New York Stock Exchange under the symbol VVI.

We deliver rich travel experiences to the global market in iconic destinations through its unique hotels and lodges, recreational attractions, ground transportation services, retail, food and beverage, sightseeing, tours and travel products. Today, the company enjoys strong perennial demand with operations in or adjacent to Banff, Jasper and Waterton Lakes National Parks in Canada, and Glacier and Denali National Parks in the United States in addition to our Flyover Attractions in Vancouver BC, Reykjavik Iceland, Las Vegas Nevada and Chicago Illinois, and a premier oceanfront geothermal lagoon experience near Reykjavik, Iceland - Sky Lagoon. The company is executing an aggressive growth strategy, expanding into multiple geographies and iconic locations that enjoy perennial visitor demand.

We are strengthening and improving our culture, our attractions and our operations to deliver these unforgettable guest and staff experiences. We will work hard to refine and execute our strategic plan for the expansion of the business, accelerate profitable revenue growth through strategic capital deployment, drive strong organic growth of our existing businesses, and acquire unique and complementary businesses. We will work tirelessly to build a strong entrepreneurial, fun and rewarding culture for our team members.

Closing

Pursuit is an Equal Opportunity Employer committed to diversity in the workplace. We evaluate qualified applicants without regard to race, colour, age, religion, gender, sexual orientation, disability, veteran status, and other protected characteristics.

Pursuit places a high value on diverse backgrounds and experiences, recognizing that they serve as catalysts for creativity and innovation. We encourage individuals who are eligible to work in Canada to apply and join our inclusive team!

We are working to eliminate barriers for applicants and team members from equity-deserving groups. If you can’t apply online or need accommodation during the application or hiring process, please contact our Talent & Acquisition Team at BJCtalent@pursuitcollection.com

We thank all candidates for their interest; however, please note that only applicants selected for further consideration will be contacted.