Marketing Technology Manager

With millions of diners, tens of thousands of restaurants, and 23+ years of experience, OpenTable, part of Booking Holdings, Inc. (NASDAQ: BKNG), is an industry leader with a unique insight into the world of hospitality. We champion restaurants, bars, wineries, and other venues around the world, helping them attract guests, manage capacity, improve operations and increase revenue.

Every employee at OpenTable has a tangible impact on what we do and how we do it. You’ll also be part of a global network that includes OpenTable and KAYAK's portfolio of travel brands including Swoodoo, checkfelix, momondo, Cheapflights, Mundi and HotelsCombined.

Hospitality is all about taking care of others, and it defines our culture. You’ll work in a welcoming and inclusive environment, and get the benefits, flexibility, and support needed to succeed.

Job Description

The Marketing Technology Manager will be responsible for managing and optimizing our B2B marketing technology stack, focusing on integrating various platforms to enhance lead generation and customer engagement. This role requires an expert in using Marketo and Salesforce, who is also adept with APIs and tools like Zapier to seamlessly integrate various technology platforms. While a part of this role involves owning our email marketing technology (Marketo), including customer database segmentation and setting up behavior-based email triggers, the responsibilities extend well beyond email marketing. The ideal candidate will have a strategic mentality and a hands-on approach to optimize our marketing operations and contribute to our growth.

If you are a seasoned technical marketing operations expert and a collaborative leader with excellent communication skills, we want to hear from you.

In this role, you will:

• Marketing Technology Management: Oversee and optimize the marketing technology stack, including Marketo and Salesforce, to support marketing campaigns and lead generation efforts.
• Integration and Automation: Use APIs and tools like Zapier to connect different marketing and lead generation partners, ensuring seamless data flow and process automation across systems.
• Lead Generation and Nurturing: Develop and implement lead generation strategies that apply the marketing tech stack to attract, nurture, and convert leads into qualified opportunities for the sales team.
• Data Management and Analysis: Ensure the accuracy and integrity of marketing data in all systems. Analyze data to measure the effectiveness of marketing campaigns and provide insights for improvement.
• Campaign Execution and Reporting: Collaborate with the marketing team to implement campaigns, track performance, and report on metrics. Provide recommendations for optimizing campaigns based on data analysis.
• Continuous Improvement & Innovation: Find opportunities for process improvements within marketing operations and lead management to implement standard processes to enhance efficiency and scalability.
• Collaboration: Work closely with cross-functional teams, including sales, IT, and product, to ensure alignment and drive marketing initiatives forward.
• Email Marketing Management: Own the email marketing strategy and execution in Marketo, including customer database segmentation, behavior-based triggers, and managing automated email workflows to drive customer engagement and lead nurturing.

Please apply if you have/are:

• Bachelor’s degree, or equivalent experience, and a minimum of 6 years of marketing operations experience, including technical project management and marketing campaign management.
• Experience with Marketo and Salesforce sales and marketing products is a requirement.
• Knowledge of digital ad operations; hands-on experience a plus (ie. experience with Google Analytics and Google Tag Manager).
• Knowledge of marketing technology operation trends and standard processes.
• Expert level organization and planning skills required.
• Excellent verbal and written communication skills.
• Advanced Excel skills and a mind for analytics.
• Ability to manage multiple priorities and meet deadlines.

Benefits:

• Paid Time Off - 20 days a year.
• Birthday/celebration PTO - 1 day.
• Annual company weeks off.
• Flexible sick time off.
• Paid volunteer time.
• Parental Leave Benefits.
• Dental & Vision Insurance.
• Life & Disability Insurance.
• Group RRSP and DPSP.
• Major Medical Insurance (dependent care options).

There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. The range for this Canada located role is $80,000-100,000 CAD.

In addition to a competitive base salary, roles are eligible for additional compensation and benefits including: annual cash bonus; health benefits; flexible spending account; retirement benefits; life insurance; paid time off (including PTO, paid sick leave, medical leave, bereavement leave, floating holidays and paid holidays); and parental leave and benefits.

Diversity, Equity, and Inclusion

OpenTable aspires to be a workplace that reflects the diverse communities we serve and a culture that is inclusive and welcoming. Hiring people with different backgrounds, experiences, perspectives, and ideas is critical to innovation and to how we deliver great experiences for our users and our partners. Representation matters.

We ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job responsibilities, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

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