Marketing Specialist - Edmonton

Our client, a leading company in the Industrial and Grower markets, is looking for a detail-oriented and creative Marketing Specialist to support their Sales and Marketing Executives. This role is essential to driving business growth by executing marketing strategies and facilitating marketing campaigns. The successful candidate will be instrumental in supporting administrative tasks, coordinating events, and implementing campaigns to maximize company profits.

Key Responsibilities :

• Being resourceful to the sales and marketing executives needing help with completing large projects.
• Supporting events; administration and scheduling, booth-organizing, sample ordering and coordinating delivery / return process.
• Collaborate with Industrial sales to create scheduled on-site visits with GCs and Element ICF projects.
• Work closely with sales and marketing executives on the development of retail store product displays, event booth planning, local contractor trade show makeup and product training modules.
• Upkeeping key account (VBA) portals to improve marketing campaigns and monitor active programs within the scope of business with each VBA.
• Assisting with the maintenance of Dealer database for Brands platforms.
• Helping in the development of social media accounts and implementing social media campaigns.
• Completing website updates and writing posts or blogs attached to company and Brands sites.
• Gathering and reviewing marketing data from various channels.
• Assisting with association renewals, advertisement renewals, participation at events and basic literature updates.
• Coordinating with Brands marketing in the generation of marketing products; brochures, banners and other larger projects needed.
• Assist with on-site interviews collecting pictures and customer feedback to create project sheets and other marketing materials.
• Coordinate and inventory marketing materials such as event banners, displays, product samples and displays, customer and site banners, swag, etc.
• Attend sales training and develop an understanding of the products and solutions of the company.

Qualifications :

• Diploma or Degree in Marketing or Business is an asset
• Strong organizational skills and attention to detail.
• Ability to multitask and manage time effectively.
• Creative mindset with the ability to implement marketing strategies.
• Experience with social media management and content creation is a plus.
• Excellent communication skills and the ability to collaborate with various teams.
• Basic proficiency in marketing platforms and database management.

This is an exciting opportunity for a motivated individual to grow their marketing skills in a dynamic and supportive environment.