Marketing Specialist

If you are looking to join one of Canada’s fastest-growing companies, goeasy is the place for you! Certified as a Great Place to Work, recognized as Canada’s Most Admired Corporate Cultures, the GTA's Top 100 Employers, one of Canada’s Top 50 Fintech’s and North America’s Most Engaged Workplaces - we want the best and brightest to join our team!

We are in search of a Marketing Specialist for our Lendcare subsidiary. As the Marketing Specialist, you will report directly to the Marketing Manager and play a crucial role in executing our B2B marketing strategies. You will support the development and implementation of marketing campaigns, focusing on enhancing partner relationships and contributing to our overall growth.

Responsibilities:

• Support in creating and executing Account-Based Marketing strategies to engage our partners and drive financial outcomes.
• Day-to-day execution and management of email campaigns using CRM platforms, ensuring they are targeted and effective.
• Monitor and evaluate the performance of marketing programs and present insights to the Marketing Manager.
• Provide sales enablement support for the Sales team and resources to partners.
• Collaborate with internal teams and external vendors on marketing activities and events.
• Identify key areas for enhancement in partner relationships and develop strategies to address them.
• Support digital marketing efforts and optimize campaigns to resonate with the target audience.
• Build and monitor custom landing pages.
• Other projects or responsibilities as required.

What You'll Bring to the Table:

• Experience in digital marketing, with a focus on B2B strategies (4+ years).
• High proficiency in developing, executing and managing email campaigns using CRM platforms.
• Strong attention to detail and the ability to manage multiple projects simultaneously.
• Excellent communication and collaboration skills.
• Knowledge of marketing, branding, and communications principles.
• Fulltime, permanent availability to work in our Pickering, ON office.

This role offers a unique opportunity to support the development of innovative marketing strategies and grow within a dynamic team. If you are motivated and ready to contribute to our success, we want to hear from you. Apply today and be part of something big with LendCare.

About Us:

We are a publicly-traded company on the TSX with over 4000% shareholder return since 2001. Accredited by the Better Business Bureau, goeasy Ltd is a Canadian company that provides non-prime leasing and lending services through easyhome, easyfinancial and LendCare. We offer a wide variety of financial products and services including lease-to-own merchandise, unsecured and secured installment loans, direct-to-consumer auto loans, and point-of-sale financing to merchants in the powersports, automotive, retail, home improvement, and health sectors.

LendCare Capital Inc., a wholly-owned subsidiary of goeasy Ltd., is a Canadian point-of-sale consumer finance and technology company, which enables over 10,000 businesses to increase their revenue by providing full credit spectrum financing at the point-of-sale. For over a decade, LendCare has cleared a path to providing fast, reliable, and affordable financing options for the powersports, automotive, retail, home improvement, and health sectors, while processing over $10 billion in loan applications to date. With a dedicated team of finance experts and well-established partnerships with merchants, dealerships, and brokers, LendCare bridges the gap between credit score and customers living their best life.

Why join us:

Diversity, Inclusion, and Equal Opportunity Employment

At goeasy, we believe that we can only be the best when people are able to bring their best selves to work every day. This means that we are committed to cultivating and preserving a work culture where we celebrate who we are, where everyone feels seen and heard and where every employee can fulfill their potential. As an equal opportunity employer, we are committed to providing accommodations for applicants upon request at any stage of the recruitment process in accordance with all legislative requirements throughout Canada. Please let us know if you require an accommodation during any aspect of the recruitment process and we will work with you to address your needs.

Additional Information: All candidates considered for hire must successfully pass a criminal background check, credit check, and validation of their work experience to qualify for hire.

We thank all interested applicants; however, we will only be contacting those for interview who possess the skills and qualifications outlined above.