Marketing Specialist

This Volunteer Placement is Located in: Bogotá, Bogota, Colombia

Start Date: October 2024

Placement Length: 6 months with the possibility of extension

Language Requirements: English - Native / Spanish Level 4-Advanced

Please submit an English Resume and Statement of Interest

Eligibility: Open to Canadian Citizens and Permanent Residents of Canada only

The Volunteer’s Role

This role supports Fundación Victoria Elena, our partner organization. If you are interested in working as a volunteer in Colombia and you love Marketing and communications, this position is for you!

In this position, you must oversee promotional and advertising initiatives to promote our Foundation's work using digital channels and tools, providing value and strengthening our image. From planning to implementation, you must be involved in all aspects of communication strategy creation and execution, including monitoring, optimization, and analysis.

You will rock this position if you are knowledgeable in all digital marketing and communication strategies, from innovative to used, to apply them to the strategy and meet goals.

As a volunteer, you will:

• Conduct an analysis of the marketing and communications process internally and externally (market), understanding the organization's online presence, the visibility strategy it has followed to see what can be improved, eliminated or enhanced, and the number of consumers it has.
• Periodically analyze the Foundation's positioning in the market. Clearly define the cause pursued in each project and establish the objectives around it.
• Identify donors and volunteers to be recruited through different strategies.
• Design marketing and communications strategies that allow us to work and transmit the values of the FVE, creating and disseminating images, messages and ideas that best communicate our work. The above, taking into account the segment to be reached (donors, volunteers, partners, beneficiaries, etc.)
• Measure results to clearly define how the actions have contributed to the achievement of objectives, and use the appropriate tools to do so.

Essential Requirements:

• University and/or graduate degree in social communication, marketing and advertising, business administration or related careers, with postgraduate degree in strategic communications, digital communication and marketing or related areas is required.

Essential Background:

• Digital donor acquisition through lead campaign strategies or direct donation.
• Web programming and design.
• Professional experience in formulation, design, implementation and measurement of projects and integrated communication strategies.
• Knowledge in internet marketing, websites, SEO and SEM positioning, social networks, analytics, crisis management, among others.

What’s in it for YOU? A life-changing experience!

About Us, the Project and the Partner

Cuso International

Cuso International is an international cooperation and development organization that works to create economic and social opportunities for marginalized groups. Together with our partners, we are focused on efforts to advance gender equality and social inclusion, improve economic resilience, and deliver progress on climate action. We believe that by sharing skills, we can build better futures. Founded in 1961, Cuso International works in Africa, Latin America, the Caribbean, and Canada.

We seek individuals who share our values and are committed to supporting marginalized groups, including those from the LGBTQIA+ communities.

Project - Sharing Canadian Expertise for Inclusive Development and Gender Equality (SHARE)

Cuso International will deliver the Sharing Canadian Expertise for Inclusive Development and Gender Equality (SHARE) project, with a contribution from Global Affairs Canada (GAC) over seven years (2020-2027). SHARE aims to improve the economic and/or social well-being of the poorest, most marginalized and vulnerable people, particularly women and girls, in developing countries, to contribute to the Sustainable Development Goals. In addition to increasing the engagement of Canadians in international development and key global issues, this project will aim to increase the performance of country partners to deliver more inclusive, innovative and environmentally sustainable development initiatives that advance gender equality, in support of the action areas of Canada’s Feminist International Assistance Policy.

Partner - Fundacion Victoria Elena

Fundacion Victoria Elena is a non-profit institution created by a group of professionals in different areas, who are confident that, through education and sport, can form suitable and competent people, who can be part of a globalised society that demands a leading, conciliatory citizenship, educated in family values and with a deep respect for diversity and human rights.