marketing specialist

Education

Work setting

• Private company, corporation or industry

Tasks

1. Respond to enquiries from members of the business community concerning development opportunities
2. Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
3. Conduct comparative research on marketing strategies for industrial and commercial products
4. Advise clients on advertising or sales promotion strategies
5. Assist in the preparation of brochures, reports, newsletters and other material
6. Co-ordinate special publicity events and promotions
7. Initiate and maintain contact with the media
8. Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
9. Develop portfolio of marketing materials
10. Conduct online marketing, E-commerce and Website promotions
11. Develop marketing strategies
12. Deliver presentations at conferences, workshops or symposia
13. Maintain and manage digital database
14. Write and edit press releases, newsletter and communications materials

Computer and technology knowledge

• MS Office
• MS Windows
• Electronic mail

Personal suitability

• Client focus
• Efficient interpersonal skills
• Organized
• Team player
• Accurate
• Reliability
• Quick learner

Experience

• 2 years to less than 3 years

Support for newcomers and refugees

1. Assists with immediate settlement needs of newcomers and/or refugees (for example: housing, transportation, storage, childcare, winter clothing, etc.)
2. Supports social and labour market integration of newcomers and/or refugees (for example: facilitating access to community resources, language training, skills training, etc.)
3. Recruits newcomers and/or refugees who were displaced by a conflict or a natural disaster (for example: Ukraine, Afghanistan, etc.)
4. Supports newcomers and/or refugees with foreign credential recognition
5. Offers mentorship programs that pair newcomers and/or refugees with experienced employees

Support for youths

1. Offers on-the-job training tailored to youth
2. Offers mentorship, coaching and/or networking opportunities for youth
3. Provides awareness training to employees to create a welcoming work environment for youth

Support for Veterans

1. Recruits Veterans and other candidates with military experience through targeted hiring initiatives (for example: job fairs, outreach programs, etc.)
2. Offers mentorship, coaching and/or networking opportunities for Indigenous workers
3. Develops and maintains relationships with indigenous communities, indigenous-owned businesses and organizations