Marketing Services Manager

Marketing Services Manager

16-month term

Alcool NB Liquor (ANBL)

Note: applications for this position will be reviewed and interviews will be scheduled as they are received.

About the position

Alcool NB Liquor is seeking a Marketing Services Manager to join the Brand and Marketing team for a 16-month term. Reporting to the Director of Brand and Marketing, the Marketing Services Manager oversees the development and execution of ANBL marketing initiatives across a variety of owned and paid media channels and platforms. The Marketing Services Manager and their team act as the central point of contact for multiple, simultaneous projects from brief to execution, ensuring timely communication of statuses, priorities, deliverables and deadlines across the full Marketing Team as well as to all key internal stakeholders.

In collaboration and alignment with the Marketing Leadership team, the Marketing Services Manager is accountable for advancing innovative marketing strategies and plans that align with ANBL’s corporate objectives, building advertising campaigns that bring value for our customers, while leveraging all available data and insights to optimize and continuously improve ANBL’s relationship with its customers and the public.

Responsibilities include:

• Spearheading the development and execution of multiple, concurrent marketing plans and campaigns, while efficiently and effectively managing timelines and budgets.
• Developing strong team and cross-departmental relationships and being a liaison between Marketing and internal stakeholders to ensure alignment and business success.
• Providing strategic guidance and recommendations to best reach marketing and business objectives to impact target markets and specific consumer segments.
• Mentoring and guiding team members and contributing to their professional development, and to our team and organizational culture.
• Acting as the primary touchpoint with marketing and media agency partners and managing those relationships to deliver successful campaigns.
• Managing the development and communication of marketing plans, workback schedules, specifications, requirements, deadlines, and results.
• Managing projects or campaign reporting and wrap-ups, including the analysis and presentation of results and insights to highlight campaign successes or opportunities and gleaning insights to inform future strategy and plan development.
• Researching, analyzing, and presenting regional, national, and global market information to inform future marketing plans and programs.

What do you need to be successful?

• Degree or diploma in Business Administration, Marketing or equivalent.
• 6+ years of experience in account management, marketing operations or marketing project management roles.
• 6+ years managing successful marketing plans and advertising campaigns, including the use of both traditional and digital media.
• Strong relationship building skills, including vendor or client management experience.
• Advanced understanding of marketing and media in Atlantic Canada, including marketing analytics, KPI development and performance reporting.
• Comprehensive knowledge of customer segmentation and customer journey mapping.

It would be fantastic if you also have:

• Prior marketing experience within the Retail, CPG, or Food & Beverage industries.
• Advanced experience using marketing project management software (Monday.com, Trello, etc.).
• Experience participating in annual strategic planning and budgeting for brand and promotional initiatives.
• Good understanding of and experience in purchasing media, both traditional and digital.

Language competencies

• Excellent communication skills in English (oral and written).
• Bilingualism in both official languages is considered an asset.

Location:

• Reporting into the ANBL Retail Operations Centre (ROC) in Fredericton, New Brunswick.
• Option to work remotely within New Brunswick, with availability for in-person meetings in Fredericton, Moncton or Saint John as required.

Note

• Only candidates with legal authorization to work in Canada will be considered.

What's in it for you?

Being part of the ANBL team means being part of an organization that values its employees. In addition to offering a market competitive salary, we ensure that our employees can enjoy Work-Life Balance, Professional & Personal Growth, and Service Opportunities.

Work-Life Balance: ANBL offers a comprehensive benefits package, including medical, dental and a generous pension plan. Employees also have access to a Health Spending Account or Wellness Subsidy, and opportunities to utilize flexible work arrangements.

Professional & Personal Growth: ANBL offers many types of internal and external activities to support your development needs, including a variety of online courses for professional development.

Service: ANBL values your contribution to your community; offering a paid volunteer day each year and many opportunities to contribute to your community throughout the year.

How do I join the ANBL Team?

Share your resume and cover letter with us through our online application system at www.anbl.com/careers.

All applications should be received no later than September 24, 2024.

Only those under consideration will be contacted. We thank all those who apply! For more information about ANBL, please visit www.anbl.com.