Marketing Science Director

As a Marketing Science Director, your curiosity never ends. You will be responsible for ensuring clean, robust measurement of cross-channel marketing activations. You have experience working with digital analytics tools – especially within media, website and CRM. In this role, you will work with other Marketing Science team members as well as cross-functional teams to support a variety of digital marketing measurement initiatives. Collaborating with multidisciplinary teams, you identify, prioritize, and address clients’ business needs. You’re a rock star in sub-disciplines of Marketing Science—tracking and measurement, data visualization, testing and evaluation and data integration, with a subject matter expertise in Media with an audience first approach.

Please note that this role is a Project Employee opening from 6/2/2025 to 8/29/25 with a possibility of extension.

You will:

1. Collaborate with media analytics team members to implement cross-channel data capture solutions to support clean, efficient measurement of digital marketing activities.
2. Effectively communicate and present complex technical concepts to non-technical audiences.
3. Maintain digital analytics measurement solutions and steer the advancement of solutions over time.
4. Ensure taxonomy and data collection best practices and governance standards are applied to existing and new implementations.
5. Operate A/B tests against audience and creative content to close feedback loops and optimize performance.
6. Creatively solve problems, improve processes, and design methodically.
7. Drive collaboration within teams to provide support, share skills, and gain insight.
8. Confidently manage project delivery expectations and communications to project team.

You have:

1. 8+ years of relevant experience
2. Strong understanding and experience working with digital media channels (e.g.: Social, SEM, SEO, OLV, etc.) including how each one works and how they interact with one another.
3. Ability to distill large quantities of information into clear and concise insights to formulate actionable recommendations.
4. Experience with digital media platforms (e.g.: Google Marketing Platform, Meta Business Suite, TikTok Ad Manager etc.), CRM platforms (e.g.: HubSpot, Salesforce) and website analytics platforms (e.g.: Google Analytics, Adobe Analytics).
5. Proven experience operating A/B testing within marketing campaigns.
6. Experience with data storage and databases (SQL, cloud-based systems) to extract, transform, and analyze data for actionable marketing insights.
7. Confidence in your communication and collaboration skills.
8. Ability to efficiently communicate deliveries and delays of project with follow-ups as needed.
9. Well-organized approach to working on multiple projects at once.
10. Passion to always improve your team’s craft through ongoing learning and support.
11. Strong collaboration, project management, and team building skills.
12. Proficiency in current issues and trends within the online marketing industry with an emphasis on emerging media and mobile platforms.

Nice to have:

What We Offer

1. Global maternity and parental leave
2. Competitive benefits packages
3. Vacation, compassionate leave, wellness days, and flex days
4. Six free therapy sessions through Therify
5. Access to online services for families and new parents
6. Hybrid work options
7. Summer Fridays (off at 3:00 PM local time every Friday)
8. Diversity and Inclusion Board with 13 affinity groups
9. Funding towards internal learning and development
10. Enterprise-wide employee discounts

Critical Mass is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not tolerate discrimination on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.