Marketing Programs Co-op, Demand Generation (Summer 2025)

Who We Are; What We Do; Where We’re Going

Magnet Forensics is a global leader in the development of digital investigative software that acquires, analyzes, and shares evidence from computers, smartphones, tablets, and IoT-related devices. We are continually innovating so our customers can deploy advanced and effective tools to protect their companies, communities, and countries.

Serving over 4,000 customers in over 100 countries, our solutions are playing a crucial role in modernizing digital investigations, helping investigators fight crime, protect assets, and guard national security.

With employees based around the world, Magnet Forensics has been expanding our global presence with offices in Waterloo and Ottawa, Canada; Atlanta, GA, Herndon, VA, Westminster, CO; and Singapore. As a part of Magnet Forensics, you can expect to make a difference in the world, no matter what role you play. You’ll be supported through learning and development, not to mention an incredible team with unbelievable talent and integrity.

If you think you would be the right person to join our team working towards this goal, we would love to hear from you!

Your Role

Your Role

The Marketing Programs Co-op, Demand Generation is responsible for the coordination and implementation of marketing programs that drive sales for our organization.

This role is open for an 8-month position (May - December 2025). More responsibility and opportunity for growth present itself to 8-month applicants as you will master your day-to-day work within your first work term.

The role will focus on customer acquisition programs, customer retention initiatives, sales enablement, and supporting international events and conferences. This is a recurring co-op role that has various assigned responsibilities each term, but we also are interested in providing opportunities for you to learn in your own areas of interest. The Summer/Fall 2025 student will have a particularly exciting term with us as we host one of our largest events of the year; Magnet Virtual Summit. In addition, there is tremendous opportunity for growth during your term, where you will learn various aspects of marketing in a fast-paced, dynamic team. This role is an important asset to our team. You will report to the Manager, Global Marketing Programs and Customer Marketing at Magnet Forensics.

What You Will Accomplish

1. Interact with global, digital, vertical and product marketing team members to build and support customer-based marketing activities and drive lead generation opportunities.
2. Support international sales and marketing conference/tradeshows including content, asset coordination, lead retrieval/upload and post event surveys and email campaigns.
3. Plan and execute our largest virtual demand generation conference (Magnet Virtual Summit 2025) by:
1. Building dynamic virtual event landing pages and emails for 50+ sessions in our virtual conference system (ON24).
2. Communicating with 50+ internal and external speakers, including conference attendees (upwards of 7k).
3. Supporting post event reporting by pulling data for internal presentations.
4. Owning smaller 'mini-events' within the 2-week conference; local watch parties, capture the flag challenge etc.
5. Ordering and shipping speaker gifts worldwide.
6. Preparing internal briefing documents for internal stakeholders.
7. Working with our translation agency to localize content for our global audience.
8. Managing inventory by ordering, shipping & distributing branded materials for all tradeshows and events across the North American, EMEA and APAC regions.
9. Leveraging event management systems (Cvent and Eventbrite), marketing automation systems (Pardot) and customer relationship management systems (Salesforce) to stage, execute, track, and manage various global marketing programs.
10. Leading multiple facets of our webinar program including:
1. Recording webinar sessions with internal and external speakers.
2. Managing email communications with webinar attendees by owning our shared inbox.
3. Sharing analytics reports on webinar results in a weekly, digestible format.
4. Becoming an ON24 expert by recording, creating