Marketing Manager, Strategic Ventures

Marketing Manager, Strategic Ventures

Marketing Manager, Strategic Ventures

Apply locations: Head Office

Time type: Full time

Posted on: Posted 4 Days Ago

Job requisition id: REQ-5395

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share, and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.

We are currently hiring a Marketing Manager, Strategic Ventures based in our Head Office in Burnaby.

Please note that this is a hybrid role based out of our Burnaby, BC office (2 Remote / 3 On Site). Applicants who are not located within commuting distance of our Head Office or are not looking to relocate to the Greater Vancouver/Lower Mainland/Fraser Valley region will not be considered.

As the Marketing Manager, Strategic Ventures at BCAA, you will lead the marketing efforts for Evolve, BCAA’s innovative E-Bike and E-Scooter program. This is a dynamic role where you’ll lead the charge in building brand awareness, engaging communities, and driving the growth of Evolve as a leader in sustainable micromobility solutions. Your expertise will shape go-to-market strategies, create impactful campaigns, and foster connections with communities through thoughtful engagement and public relations.

Reporting to the Senior Manager, Marketing of Strategic Ventures, you will play a critical role in gathering and analyzing consumer insights to inform future campaigns, initiatives, and launches. You’ll collaborate closely with cross-functional teams and external partners to ensure that marketing efforts align with BCAA’s broader mission of delivering innovative, customer-focused solutions. Additionally, you’ll oversee a direct report, fostering their professional development while ensuring marketing strategies are effectively executed.

This is an exceptional opportunity for a seasoned marketing professional to champion sustainability, innovation, and community connection through creative and data-driven marketing strategies.

Who you are:

• You are an entrepreneurial marketing professional with proven experience in product and consumer marketing.
• You are skilled in developing and executing go-to-market strategies and multi-channel campaigns.
• You are a collaborative leader, comfortable managing direct reports and coordinating with cross-functional teams and external partners.
• You excel in leveraging consumer insights and market data to inform strategies and enhance customer experiences.
• You are passionate about sustainability and excited to champion BCAA’s mission through innovative marketing efforts.

What you’ll do:

• Lead the development and execution of marketing strategies for Evolve, from pre-launch planning to ongoing campaigns.
• Oversee the creation of go-to-market strategies, including marketing budgets, resource planning, and launch activities.
• Manage post-launch marketing efforts, continuously adapting strategies based on consumer feedback and performance data.
• Work closely with public relations and community engagement teams to build strong brand presence and foster community connections.
• Lead market research activities to gather consumer and market insights, using findings to guide campaign development and product enhancements.
• Manage and mentor a direct report, ensuring alignment with team goals and fostering professional growth.
• Collaborate with cross-functional teams and external partners to execute multi-channel marketing strategies that drive awareness, engagement, and conversion.
• Develop marketing metrics and tracking tools to measure campaign effectiveness and optimize performance.
• Ensure alignment with BCAA’s overall purpose, brand strategy, and membership goals in all marketing initiatives.

What you bring:

• Bachelor’s Degree in Business, Marketing, or a related field.
• Minimum of 6 years of combined experience in product and consumer marketing, with at least 3 years in a supervisory role.
• 2–3 years of experience in shared mobility or micromobility, with a proven ability to develop and execute strategies that drive customer engagement and adoption.
• Proven expertise in developing and executing go-to-market strategies, including traditional and digital marketing tactics.
• Strong analytical skills, with the ability to translate consumer insights into actionable marketing strategies.
• Excellent communication and presentation skills, with experience working collaboratively across internal and external teams.
• High proficiency in MS Office Suite, with expertise in managing budgets and creating marketing plans.
• Bonus Skills and Experience:
• Experience in digital product management and public relations.
• Familiarity with micromobility trends or a passion for sustainability-focused initiatives.

Internal Applicants: Please note that the internal posting closes on January 27, 2025, and the role is a M2 position.

The salary range for this position is $91,000 to $115,000 and is determined via job-related knowledge, skills, experience, certifications, market demand, and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 12.5%, with the opportunity to earn up to 20%.

What we offer:

• The chance to make a difference every day in the lives of British Columbians, BCAA Members, and our communities.
• Career and personal development to help you grow and reach your goals.
• Incentives that recognize team and individual sales and performance.
• Flexible benefits to support your health and lifestyle, and wellness dollars to keep your body, mind, and soul thriving.
• A competitive rewards package including salary performance bonus programs, pension plan, and more to help build your personal wealth.
• Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual, or religious connection.
• BCAA membership, with valuable perks and Member savings on everyday and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.
• Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact HRAccommodations@bcaa.com.