Marketing Manager, Retail

Cavendish Farms has established an indelible role in the Canadian frozen potato category, having grown and expanded the category exponentially over the last several years. We’re seeking a Marketing Manager, Retail to continue that tradition of excellence and drive towards our growth goals both domestically and internationally. As the successful candidate, you will develop and execute marketing plans for the Cavendish Farms brand and oversee the execution of packaging, sponsorship, and shopper initiatives.

Responsibilities:

• Sponsorships Lead: Lead the strategy development of all corporate and brand sponsorships and develop and execute sponsorship activities, monitoring and reporting on results.
• Portfolio Management: Assist in planogram planning, prepare customer and internal presentations, review and report sales data, etc.
• Product Marketing Plan Execution: Contribute to development and execution of product marketing initiatives (i.e., creative briefs, digital assets creation, photography, and video production) in collaboration with the Director, Product Development.
• Shopper Marketing Execution: Contribute and collaborate with the Director, Product Development on shopper marketing strategy plans and lead program execution.
• Packaging: Lead and support packaging design development for innovation and renovation projects working with key stakeholders. Collaborate with the Innovation Manager on new product innovation and renovation projects.
• Sales Support: Lead development of sales and customer marketing elements (i.e., flyers, sell sheets, presentations, etc.).

Minimum Requirements:

• University degree in Business Administration – major in Marketing preferred.
• 5+ years of experience in brand management and/or product development.
• Quantitative, business analysis & project management skills.
• Creative & strategic thinking/planning skills.
• Problem solving, negotiating, and organizational skills with strong attention to detail.
• Excellent leadership, interpersonal, and communication skills (oral & written).
• Ability to work independently as well as collaboratively in a team environment.
• Advanced skills with PowerPoint, Excel & Word.

Cavendish Farms is a leading producer of frozen food products for retail and foodservice markets throughout Canada, the United States, and around the world. We have two state-of-the-art potato processing plants in PEI, one in Lethbridge, AB, and another in Jamestown, ND. Headquartered in Dieppe, NB, the company also operates an appetizer plant in Wheatley, ON and has sales office locations in Toronto and Boston. Cavendish Farms is proud to offer a competitive salary and benefits package including but not limited to:

• A flexible health, drug, dental, and vision plan.
• Employee & Family Assistance Programs.
• Health & wellness reimbursements, including gym memberships, fitness classes, or online workout programs.
• Maternity leave top-up program (if applicable).
• RRSP matching program.
• Opportunities to take part in job-related training and development as well as 24/7 access to online curated learning.
• Growth and progression opportunities within Cavendish Farms and the larger network of the J.D. Irving, Limited group of companies.
• Hybrid work schedule (if applicable) to provide you the flexibility to work from home up to 2 days per week.
• Relocation costs (if applicable).