Marketing Manager / Responsable Marketing

Job Description - Marketing Manager

Our mission

At Local Logic, our mission is to improve every real estate decision, from consumers seeking a neighborhood that aligns with their lifestyle to investors aiming to pinpoint the best locations for development, or local governments striving to build more sustainable cities through better urban planning.

We started our journey at McGill University’s urban planning department, where we came to see that cities were being developed in all kinds of unsustainable ways. Why were sprawling suburbs still being built, when doing so would increase pollution and inequality? Why were new business parks being built far from mass transit, when doing so would make traffic congestion skyrocket? Why was social housing being built in places that would exacerbate social problems rather than improve them?

It became clear to us why: cities are incredibly difficult to understand. But we realized that with recent advances in data science, all the complexity of cities could be made simple enough for anyone to understand. And that understanding would be essential to making the sustainable, equitable, and prosperous cities we desperately need.

Today, our extensive dataset of over 100 billion data points provides unparalleled insights and analytics that have influenced billions of dollars worth of real estate transactions and continuously help more than 15 million monthly users across 8,000 websites in the US and Canada make better-informed decisions.

In the summer of 2023, we secured a Series B funding round to grow our team, enhance our products, and, ultimately, help build the cities of tomorrow.

Your mission

As the Marketing Manager at Local Logic, you’ll work closely with our VP of Marketing and Content Manager to drive a wide range of marketing initiatives. You’ll collaborate on integrated campaigns that push the revenue needle, creating and disseminating both short-form and visual content while contributing to broader strategic initiatives. You’ll also work in tandem with our business development and sales teams to ensure our marketing efforts align with revenue growth and customer acquisition goals.

You believe in our mission and want to help us achieve it. You bring your own unique perspective to the team, so you can challenge the way we do things for the better. You’re able to speak up when you disagree, ask questions when you don’t understand, and take ownership of your work.

As Marketing Manager, your responsibilities will include:

1. Collaborative Campaign Strategy: Partner with the Content Manager, sales, and business development teams to build and execute integrated campaigns that move the revenue needle. Help figure out content dissemination workflows, advertising layers, and automation systems.
2. Content Dissemination & Optimization: Oversee the distribution of content across multiple channels (social media, email, ads, etc.), ensuring it reaches the right audience. Work closely with the team to refine automation flows and optimize for performance.
3. Social Copywriting & Content Creation: Write engaging copy for social media, email, and other marketing assets. Produce visual content (stills and videos) that captures our brand’s essence.
4. Cross-Departmental Collaboration: Work hand-in-hand with business development and sales to align marketing campaigns with revenue goals, ensuring a seamless connection between marketing and the sales pipeline.
5. Experimentation & Learning: Be curious and proactive in trying out new tools, strategies, and ideas to keep our marketing efforts fresh and effective.

What We’re Looking For:

1. Versatile & Creative Marketer: You’re excited to tackle a variety of tasks—from writing compelling copy to designing visuals and managing intricate campaigns.
2. Strong Collaborator: You enjoy working as part of a tight-knit team and are comfortable collaborating with content, sales, business development, and product to achieve shared goals.
3. Revenue-Focused: You understand that marketing’s goal is to support business growth, and you’re excited to work on campaigns that directly impact the bottom line.
4. Tech-Savvy & Eager to Learn: You have a passion for tech and thrive in a startup environment where you can learn and experiment with new marketing tools and strategies.
5. Organized & Detail-Oriented: You’re able to juggle multiple projects while maintaining a high level of attention to detail.

Key requirements:

1. 3-5 years of experience in B2B marketing, preferably in a SaaS environment.
2. Experience working on marketing campaigns that involve collaboration with sales or business development teams.
3. Familiarity with marketing automation tools, email platforms (Salesforce), and ad management (LinkedIn, Google Ads, Meta) is a plus.
4. A proactive, self-starter mindset with a desire to learn and grow.
5. Excellent communication skills, both written and oral. Bilingual (French) preferred.
6. Proven ability in strategic planning and execution of personalized marketing strategies.