Marketing Manager, Positive Choices

Overview

We are hiring a Marketing Manager to play a critical role in growing our Positive Choices portfolio of brands. The successful candidate will lead the strategic vision and brand planning for this portfolio and ensure creative excellence on equity / activation programs, as well as the strength of commercial execution to deliver both short-term and long-term results. This position reports into the Marketing Director, Share & Household Builder.

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

• Overall, responsible for ensuring the Positive Choices portfolio of brands – including PopCorners, Stacy’s, Bare and any NEW future platforms – is rooted with long-term growth strategies and an innovation pipeline grounded in consumer insight.
• Lead the strategic planning process (BGS through AOP) for the portfolio, developing strategies and opportunities for the portfolio consistent with brand positioning and equity.
• Lead development and execution of the innovation pipeline through the Stage Gate process.
• Act as an Owner, leading and collaborating with the cross-functional team to ensure coordination of all marketing activities and timely execution with excellence.
• Lead Total Connections Planning (i.e. Media & Communications plans) across the brands, working with Insights and Agency partners to deliver effective programming with a human-centric approach.
• Collaborate with the US and Global groups to ensure shared learning and strategic alignment.
• Manage, motivate, coach and develop one direct report.

Qualifications

• Minimum of Bachelor’s Degree (Business degree preferred).
• 6+ years marketing experience.
• Proven strategic thinking skills.
• Demonstrated ability to build brand growth plans through superior consumer marketing.
• Demonstrated ability to develop and cultivate relationships; build consensus & influence business partners.
• Self-starter with a high sense of urgency and entrepreneurial spirit.
• Strong problem-solving and sound business judgment; ability to anticipate issues and resolve them.
• Ability to coach & develop world-class talent.

Why work at PepsiCo

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.