Marketing Manager, North America (5.5 Month Contract)

Toronto

Mentimeter is an engagement tool with a clear goal in mind: to turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage, and become more productive. Transforming all those passive meetings, airless classrooms, and drawn-out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. Successful leaders need to adopt a curious and collaborative mindset to get there. With you at Mentimeter, you’ll be a big part of the ambition to help over 1 billion people listen, learn, and work better together.

We're looking for a dynamic and results-driven Marketing Manager to lead our marketing efforts in the NAMER region. You will cover for our Marketing Manager in our Toronto office, leading demand generation and account-based marketing activities, driving Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), and contributing to NAMER revenue pipeline growth.

You will also be the marketing and customer expert on the ground, with an important role in feeding back insights about the North American market to the global marketing team.

The Mission:

• Develop, plan, and implement Demand generation and Account-Based Marketing campaigns tailored to the NAMER region to drive MQLs and SQLs and pipeline generation.
• Lead end-to-end planning, execution, and optimization of multi-channel marketing campaigns, including but not limited to email, social media, webinars, and direct outreach.
• Monitor campaign performance and iterate strategies based on data-driven insights.
• Oversee planning and execution of customer events, webinars, and industry events within the NAMER region.
• Support and create NAMER-specific content creation aligned with the marketing and ABM objectives to showcase the value proposition and success of the organization.
• Provide analysis of potential new areas to bring more SQLs and pipelines, as well as reporting on and analyzing the impact of your efforts.

This role reports to the Global Director of Enterprise Marketing based out of our Stockholm office, with dotted line reporting to the General Manager in our Toronto office.

Who you are:

• At least 5 years of hands-on relevant experience.
• Proven track record in running successful account-based marketing and demand generation campaigns from planning to execution.
• Results-driven and highly analytical.
• Excellent communicator and problem solver.
• Proactive and 'can do' attitude with attention to detail.
• Enjoy standing in front of people/camera to host events and webinars.
• Experience working with CRM and marketing automation tools such as Customer.io, HubSpot, Salesforce, Braze, etc.
• Legally eligible to work in Toronto, Canada is a must.

This is a challenging yet exciting opportunity to be part of building the Enterprise Marketing function in North America. If you're passionate about driving success in the enterprise space and don't tick all the boxes, please apply anyway!

What resources do we have to support you:

• Our global marketing team consists of Brand & Buzz, Product Marketing, Enterprise Marketing, Acquisition & Growth, and Marketing Tech & Operations to support your marketing efforts in North America.
• Marketing and Sales team to support tactics and identify opportunities.
• Sales Operation and Data Scientist function to support data.
• Professional CRM and data gathering services (Customer.io, Intercom, Mixpanel, Google Analytics, Salesforce).

At Mentimeter, we've adopted a hybrid work approach that requires you to join us at the office three days a week. It's not just about work; it's about cultivating the warm, people-centered culture we cherish at Mentimeter. Come be a part of it!

The recruitment process consists of:

• Personality test and logical ability test.
• Introduction Interview.
• Business Case.
• Competence Interview.
• Culture Interview.

Please Note: Mentimeter follows a hybrid work policy, which would require you to be in our Downtown Toronto office, 3 days a week.

What Mentimeter can offer:

At Mentimeter, we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It’s not all about work though; we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page.

Culture at Mentimeter:

At Mentimeter, we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, and a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.