Marketing Manager, Miss Vickie's

Overview

We are hiring a Marketing Manager to play a critical role in growing one of our largest FLC brands, Miss Vickie’s. The successful candidate will lead the strategic vision and brand planning for this portfolio and ensure creative excellence on equity / activation programs, as well as the strength of commercial execution to deliver both short-term and long-term results. This position reports into the Marketing Director, Potato brands, and has one Assistant Marketing Manager as a Direct Report.

What you can expect from us:

• Competitive compensation and comprehensive benefits designed to fit your unique needs
• A dynamic and inclusive culture that promotes you to bring your whole-self to work
• Inspiring positive change for people and the planet with sustainability goals
• A supportive team that will encourage your professional growth and development

Responsibilities

• Responsible for delivery of AOP (volume, share and equity growth) on the Miss Vickie’s business
• Translates consumer and market insights, innovation & portfolio strategies to build demand and drive share growth, leading the planning cycle for the brand and influencing long-term strategic planning and in-year execution from sell-in with customer development organization to DSD field sales organization.
• Responsible for leading/overseeing key Equity and Activations: communications, programming, media strategy, packaging from briefing to execution across key priority campaigns and innovations.
• Responsible for the robust innovation pipeline strategy development and oversight on strategic commercial execution.
• Accountable for the Miss Vickie’s A&M, maximizing ROI behind initiatives and making trade-offs to fuel growth
• Leads agency partners to develop world-class consumer communications that deliver desired brand health and consumer impact
• Collaborates across boundaries internally and externally with different functions and teams, establishing strong partnerships with cross-functional leaders, and across the DSD field organization
• Manage, coach and develop one direct report

Qualifications

• Minimum of Bachelor’s Degree (Business degree preferred).
• 5+ years of relevant marketing experience
• Exceptional marketing capability and proven track record of delivering results through best-in-class collaboration, consumer mindset, creative excellence, complex problem solving
• Consumer insight-driven marketing acumen with strong large scale integrated communications experience and integrated agency team management
• Inspirational leader that exhibits a positive outlook and “can do” attitude in accomplishing goals even when dealing with obstacles
• Solid strategic, analytic and execution skills with a track record of delivering strong growth and ability to expertly manage multiple competing projects, deliverables and stakeholders
• Self-starter with a high sense of urgency and entrepreneurial spirit.
• Strong leadership skills, exceptional collaboration skills and high ability to influence and build strong networks (key stakeholders include Sales, Insights, Supply Chain, Finance, R&D, Agency Teams, US/Global)
• Ability to anticipate issues and resolve them based on sound business judgement
• Demonstrates and champions innovative ideas that position the brand for leadership in the marketplace
• Strong and effective communication skills including verbal, written and presentation

Why work at PepsiCo

At PepsiCo, you’re invited to be a part of a global team of innovators who make, move,and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.