Marketing Manager (Maternity Leave Coverage)

Marketing Manager, Calgary, Alberta
(This is a Temporary Maternity Leave Coverage Position)

About Us
‘Brewers with Heart’ is what we are known for. We thrive on the legendary passion and leadership that 16 front-line employees, ‘The Original 16’, demonstrated when they saved the brewery from closure in 1990 and founded the Great Western Brewing Company. We win brewing awards and have learned to reinvent ourselves. We are proud, independent and determined!

Why Work Here

• Your work will be noticed, what you do matters.
• We are the perfect sized organization to work for, big enough to do interesting work yet small enough that our CEO knows each of us.
• Culture of bold ambition, delivering on our commitments.
• Leadership with passion and a great sense of humour.
• You don’t need to just stay in your lane, in fact, initiative is what created the company we are today.

Position Description

We are seeking an experienced Marketing Manager to lead our marketing initiatives, oversee brand management, and drive promotional activities for our range of beverage alcohol brands. As the Marketing Manager, you will be responsible for implementing strategic marketing plans, managing brand positioning, and executing engaging promotional campaigns to drive brand awareness, trial, customer engagement, and sales growth.

Organizational Structure

Reports functionally to the Vice President, Marketing, however, this position will work closely with several functional areas of the business. The position is based in Calgary.

Key Responsibilities

• Campaign Planning and Execution: manage plans and execute marketing campaigns and promotions to drive brand awareness, engagement, and sales. This may include traditional and digital advertising, consumer promotions and sponsorships. Lead on ideation and procurement of promotional tools and trade show needs.
• Product Launches: Accountable for activation of product launch executions.
• Cross-functional Collaboration: Collaborate closely with creative agency, media agency, sales, and operations to ensure alignment and successful implementation of marketing strategies. Foster strong relationships with internal and external partners.
• Consumer Insights and Market Research: Analyze consumer trends, and gather insights to identify opportunities for campaign optimization. Use data-driven approaches to make informed decisions.
• Brand Guidelines and Compliance: Uphold brand integrity by enforcing brand guidelines across all marketing materials and initiatives. Ensure compliance with regulatory standards and industry best practices.

Personality Traits

The position requires strength in the following areas:

• Genuine passion for the beer industry.
• Multi-tasker: You can manage several projects simultaneously and balance priorities.
• Detail-Oriented: You pay attention to the specifics and don’t overlook the finer points.
• Forward-Thinker: You anticipate future needs and are a proactive planner.
• Adaptive and Flexible: You can adjust when circumstances change without losing sight of the end goal.
• Effective Communicator: You can communicate plans and expectations clearly, ensuring everyone involved understands their role and the primary plan.
• Curiosity: You like to learn about new trends, technologies, and consumer preferences.
• Resilience: You have the capacity to handle setbacks and learn from failures in a fast-paced environment.
• Strong Integrity: You believe in 'Doing the right thing, the right way.'
• Charismatic with a polished presence.
• Possess skills in conflict resolution.

Core Competencies

• Action Oriented - Enjoys working hard
• Perseverance - Pursues everything with energy, drive, and a need to finish
• Compassion - Genuinely cares about people
• Integrity and Trust - Is widely trusted
• Peer Relationships - Can quickly find common ground and solve problems
• Planning - Accurately scopes out length and difficulty of tasks
• Interpersonal Savvy - Relates well to all kinds of people
• Organizing - Can marshal resources to get things done

Qualifications

• An undergraduate degree or post-graduate degree in business marketing or related discipline. (a combination of education and work experience may be considered equivalent)
• 5 years of related experience or 5 - 10 years of broad marketing experience preferably in the beverage alcohol or consumer packaged goods industry.
• Strong understanding of brand management, marketing strategy, and campaign development.
• Develop or possess working knowledge of various provincial liquor regulations.
• Proficient understanding of a sales process.
• Digitally fluent and adept on Office 365.
• Skills in digital marketing tools, social media platforms, and analytics.
• Willingness to work a flexible schedule including evenings and/or weekends if required.

Benefits

• Competitive salary and benefits package.
• Opportunity to work in a dynamic and growing organization.
• Collaborative and supportive work environment.

Application Process:

If this is the opportunity you’ve been looking for, you're passionate, and possess the necessary traits and qualifications, we'd love to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why you'd be a great fit for the Marketing Manager role at The Great Western Brewing Company.

Job Types: Full-time, Fixed term contract

Benefits:

• Dental care
• Extended health care
• Wellness program

Schedule:

• Monday to Friday

Work Location: In person