Marketing Manager - Greats.com

An incredible opportunity is here! If you're looking to take your career to the next level, this could be the perfect move.

Are you a skilled marketing professional ready for a dynamic and impactful role? Join UCG HUB as a Marketing Manager and showcase your expertise with one of our premier brands under the Unified Commerce Group — Greats. In this role, you'll lead both digital and traditional marketing efforts, enhancing brand awareness and driving engagement across diverse channels.

If you're passionate about marketing and thrive in a collaborative environment, we’d love to hear from you!

Overview of Accountabilities

1. In coordination with the Head of Digital and Chief Brand Officer, identify the key marketing stories to tell our customers across channels (email, social, digital ads, web).
2. Own content planning, copywriting, and briefing for all channels. Provide direction and feedback on photography and graphics for all marketing assets (email, social media, ecom, product, packaging, and more).
3. Oversee the daily e-commerce operations, including site content optimization, merchandising, and adding new inventory to the website via Shopify.
4. Responsible for concepting, creating, and scheduling social media content that drives the objectives of the brand.
5. Brief creative & editorial partners on holistic content plans. The resulting assets and content should serve the Digital teams to drive the business while pushing for brand consistency and elevation.
6. Manage budgets and resources to deliver efficient and effective marketing initiatives.

Cross-Functional Accountabilities

1. Work with Product and Merchandising teams to clearly understand our seasonal product strategies, flow calendars, and design inspiration.
2. Collaborate with the digital channel owner to understand how and where customers are engaging with our brand and content, building ongoing knowledge of what’s working to drive engagement and conversion.
3. Support the team on seasonal planning initiatives, including preparing monthly product launch briefs to inform creative & editorial outputs.
4. Understand the marketing and communication needs of the business and all its channels, including Retail, Wholesale, eCommerce; set priorities for marketing implementation.
5. Lead omni-channel implementation for strategic marketing projects.

Who You Are

1. Genuinely a nice human being / Fun person to work with.
2. A strategic thinker who quickly grasps business priorities and customer insights.
3. Someone who challenges themselves to think outside the box and spark creativity with the team and colleagues, but balances intuition with data.
4. Collaborative and empathetic to the needs and priorities of different stakeholders.
5. Passionate about fashion and product, with a strong grasp on the footwear market and competitive landscape.
6. Highly organized but flexible, able to pivot when the situation demands.

Qualifications

1. Bachelor’s Degree required.
2. Approximately - years of Marketing experience, retail and/or footwear industry preferred.
3. Experience in strategizing, developing, and delivering upon Marketing strategies to meet company objectives.
4. Excellent interpersonal communication skills and ability to work cross-functionally with internal departments and external partners.
5. Proficient in Google Suite.
6. Knowledge of Shopify Plus, Figma, and Klaviyo a plus.
7. Highly organized and able to work both independently and cross-departmentally.
8. Enthusiastic and eager to grow and learn with the company.

About Us

Founded in , GREATS is the first sneaker brand born in Brooklyn. A pioneer in direct-to-consumer footwear, GREATS is well known for its timeless yet aspirational and versatile styles. A favorite of Hollywood A-listers, the brand has become synonymous with high-quality footwear at an exceptional price/value proposition for today’s consumer. Our commitment to you is to create sneakers with a premium fit and feel that's built to last. We make shoes that last a lifetime and we like to make them in a responsible way.

Greats is now part of Unified Commerce Group (UCG), a platform for the next generation of retail brands, and a mission to unlock growth opportunities for high-potential retail brands through expansion into new markets and customer-centric omni-channel capabilities.