Marketing Manager, Demand Generation, AbeBooks

Marketing Manager, Demand Generation, AbeBooks

AbeBooks is seeking a data-driven marketing professional to join our team as a Marketing Manager responsible for Demand Generation. In this role, you will be owning the development and execution of complex SEO strategies to grow organic traffic, while establishing product-driven marketing initiatives with comprehensive customer segmentations to deliver measurable impact.

The ideal candidate will have a proven track record of success in developing and executing demand generation and organic search marketing strategies to acquire new customers in a B2C or e-commerce environment. Reporting to the Head of Marketing and working closely with both Product and Dev. teams, this highly-visible role will be responsible for leveraging data-driven insights to continuously optimize our marketing initiatives and drive growth.

This is an exciting opportunity to make a significant impact on an established company while reaching new audiences. If you are a data-driven marketing individual with excellent communication skills and have the ability to translate complex data into actionable insights, we encourage you to apply!

Key job responsibilities

1. Develop and implement comprehensive strategies through organic search marketing (SEO) to drive growth.
2. Analyze website content, structure, and metadata while working alongside our developers to improve organic search rankings and visibility for both desktop and mobile users.
3. Collaborate with the Product team to ideate, design, and test new website features and functionality that enhance the customer journey.
4. Manage A/B and multivariate testing to determine the most effective marketing campaigns, website experiences and performance.
5. Work with our Engagement Marketing Manager to conduct market and customer research to develop an in-depth understanding of our target audience and their online behavior to optimize keyword targets and onsite conversions.
6. Partner with Brand Marketing Manager to ensure new content campaigns are optimized for search and increased click-through rate (CTR).
7. Generate comprehensive reports on key performance metrics and present insights with cross-functional stakeholders.
8. Stay up-to-date on the latest SEO, SEM and product marketing trends to continuously improve our online presence.

BASIC QUALIFICATIONS

• 5+ years of professional non-internship marketing experience.
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience using customer research, hard data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs.
• Experience with A/B testing, especially around audience segmentation and targeting.
• Experience utilizing systems and tools involving email, web, analytics, and CRM (Marketo, Tableau, Salesforce, etc.) for targeting, segmentation, reporting for demand generation.

PREFERRED QUALIFICATIONS

• Experience developing and executing complex, data-driven SEO strategies utilizing SEO tools and techniques, including keyword research, on-page/technical optimization, and performance monitoring.
• Tableau, SQL and Salesforce experience.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.

The base salary for this position ranges from $68,400/year up to $114,300/year. Salary is based on a number of factors and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Applicants should apply via our internal or external career site.