Marketing Manager, Calendar

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

Job Description:

Position title: Marketing Manager, Calendar
Department: National Marketing
Position band: Management/Advisory (G4)
Reports to: Director, Calendar Strategy & Menu Development
Type of position: Permanent, Full-Time

Who we are

At McDonald's, we are committed to being the best, and that starts with finding the best people. We have built a team of extraordinary people from around the world. We are problem solvers, risk takers, innovators, and thought leaders that take our work seriously, but have fun doing it. We challenge ourselves to get smarter and sharper every day, we value personal and professional growth, and believe in rewarding and celebrating our successes.

The Opportunity

How would you like to work for the #1 quick service restaurant operation in the world?

The Manager, Marketing Planning is a full-time opportunity reporting to the Director of Calendar Strategy & Menu Development. The individual in this role will support the development and optimization of the annual marketing calendar, ensuring that the plan is designed to achieve business KPIs and deliver the strongest marketing plan possible. This person requires strong strategic thinking, process management and an ability to partner across teams to evaluate business opportunities holistically. This includes working cross functionally both in and outside of marketing to understand product pipeline, business potential, operational & timing considerations, assess performance of key strategies and communicate effectively with all partners.

Who You Are

You have the ability to build strong relationships and work collaboratively in a team environment with both internal and external parties. You love to solve problems and can think critically to make the right decisions. You have strong organizational and planning skills to move the company forward and ability to influence strategic initiatives. You are a change agent, with strong communication skills who can effectively support our system in a fast paced and agile environment.

What’s in it for you?

This is an unparalleled opportunity to join a winning organization during an exciting time of transformational change. You will gain exposure across all levels of the organization, from your team members to the Executives and Franchisees. You are looking for a company with a winning culture where you can grow in depth and breadth while making a tangible impact on strategic initiatives.

Principal Accountabilities:

In addition to following McDonald’s policies and procedures, principle accountabilities include, but are not limited to:

Strategy

• Define the annual calendar planning process, including engagement of key stakeholders across both internal and franchisee leadership teams.
• Develop annual marketing calendar strategies designed to meet key business & marketing KPIs, in partnership with Brand Strategy Director and Marketing Category Managers.
• Responsible for scenario planning, partnering across functions (menu, value, BI, SC, etc.) to ensure marketing plan timing alignment & to manage optimizations.

Communication

• Develop calendar strategy communications to ensure alignment across key priorities, leading marketing planning meetings and representing the marketing team within key cross functional groups (ISC).
• Supports marketing leadership and franchisee engagement activities, including presentations and meeting planning.
• Design & implement detailed processes to maximize marketing planning efficiencies.

Marketing Measurement

• Partner with Strategy & Insights, Marketing Category teams, agency teams and external partners to advance marketing performance measurement for individual marketing campaign programs and the holistic plan.
• Key partner to the Strategy & Insights team on the QBR prep process.

Qualifications:

• 6+ years of experience in Marketing Strategy & Planning, Brand and/or Digital Marketing in a demanding, detail-oriented retail, financial or QSR setting.
• Customer-centric mindset, including a strong understanding of traditional Marketing strategies & tactics.
• Experience mobilizing multiple teams from an Enterprise level and working with multiple agency partners.
• Strong analytical skills, with the ability to translate the differentiation between marketing and business KPIs.
• Curiosity and an entrepreneurial spirit is key. The candidate must feel comfortable experimenting and have the initiative to follow up and report on results, continually evolving best practice.

Additional Information:

McDonald’s Canada and Owner/Operators are committed to a diverse and inclusive workplace for all. Our workplaces have a long-standing policy of providing fair, equitable, and accessible opportunities for all employees and prospective employees. Accommodations during the application process are available upon request.