Marketing Manager, .CA Retention (Broadcast)

Marketing Manager, .CA Retention (Broadcast)

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.

The Opportunity:

As a Marketing Manager – .CA Retention, you will be responsible for developing strategy for Sephora Canada’s extensive, dynamic, and high-performing broadcast Retention program (Email, App Push, SMS). Reporting to the Senior Marketing Manager – .CA Retention, you will use your marketing expertise and collaboration skills to work closely with internal and external partners to drive Sephora Canada sales growth and client retention.

Responsibilities:

• Lead Retention strategies across Email and Mobile Messaging in strong partnership with cross-functional teams for Hair, Fragrance, Sale, Holiday, Store Initiatives, and Omnichannel initiatives
  • Interpret past campaign performance, local insights, and channel best practices to inform future strategic campaign planning and socialize results across teams.
• As Broadcast Mobile Messaging lead, work closely with Senior Marketing Manager to develop Broadcast Mobile Messaging strategies and testing roadmaps (including targeting, content, and cadence).
  • Help manage day-to-day vendor relationships with Braze – unlock new sales and engagement-driving opportunities.
• Help develop and evolve Broadcast Mobile Messaging strategy with the shifts of client shopping behavior towards mobile with a focus on driving sales and acquisition in App Push and SMS.
• Develop and optimize the Broadcast Mobile Messaging monthly calendar strategy – build, manage, and upkeep with inputs from cross-functional partners to meet deadlines and ensure smooth execution.
• Partner with Retention Ops team to support flawless operational execution for Email and Mobile Messaging:
  • QA – ensure linking strategies and content (including product and promotion details) are accurate and error-free.
  • Identify and troubleshoot issues, working with the appropriate partners to resolve.
  • Identify areas of inefficiencies and propose solutions to streamline and/or optimize.
• Deliver the best Canadian client experience and wear your client centric hat.

We would love to hear from you if you meet the following:

• 2-4 years of Email + Mobile Messaging or Digital Marketing, Retail preferred.
• 2 years of experience in campaign segmentation strategies and analytics.
• 2 years of experience with Email or Mobile Messaging deployment platforms (such as Epsilon, Klaviyo, Braze, Attentive, or others).
• Strong interpersonal communication skills and the ability to collaborate across many diverse teams.
• Strong analytical skills with experience using data to inform strategic recommendations (experience with Tableau a plus).
• Organizational skills (you can juggle and prioritize multiple projects simultaneously in a fast-paced, high-volume, and deadline-driven environment).
• Flexible and comfortable with ambiguity (you calmly problem-solve with a nimble attitude in an environment with changes and roadblocks).
• High sense of urgency (you are a self-starter with a high degree of motivation).
• Superb attention to detail (you execute projects with a high level of accuracy and enjoy detecting typos, inconsistencies, and more).

The annual base salary range for this position is $111,000.00 - $124,000.00. The actual base salary offered depends on a variety of factors, which may include the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees, which includes comprehensive health, dental and vision plans; a superior 401(k) plan, various paid time off programs; employee discount/perks; life insurance; disability insurance; flexible spending accounts; and an employee referral bonus program.

While at Sephora, you’ll enjoy…

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. It is in our DNA to innovate and, at Sephora, all 40,000 passionate team members across 35 markets and 3,000+ stores, are united by a common goal - to reimagine the future of beauty.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.