Marketing Manager, .CA Retention

Marketing Manager, .CA Retention (Triggered & Transactional)

Company Overview:

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves. We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose: to expand the way the world sees beauty by empowering the Extra Ordinary in each of us. We are united by a common goal - to reimagine the future of beauty.

The Opportunity:

Through original thinking, pioneering action, and disrupting the status quo, our Digital team has transformed the beauty retail industry. From social to mobile to site to in-store technology, Sephora is a leading digital player that builds innovative client experiences where the clients are always the focus.

Your role at Sephora:

As a Marketing Manager – .CA Retention, you will be responsible for managing Triggered & Transactional campaigns across Email and Mobile Messaging (App Push, SMS) for Sephora Canada’s extensive, dynamic and high-performing retention program. Reporting to the Senior Marketing Manager – .CA Retention, you will use your marketing expertise and collaboration skills to work closely with internal and external partners to drive Sephora Canada sales growth and client retention.

Responsibilities:

• Build and refine event-based Triggered and Transactional campaigns, supporting both Sephora Canada Online & Stores.
• Oversee end-to-end campaign development, partnering with US Retention, CRM, Campaigns & Content, Product, Analytics, Development, and third-party vendors to execute client-centric automated campaigns across the entire customer funnel.
• Maintain Triggered & Transactional overview of client messaging journey across Email and Mobile Messaging.
• Manage day-to-day vendor relationships – unlock new sales and engagement-driving opportunities.
• Work closely with Senior Marketing Manager to develop localized strategies for the Canada business.
• Lead SCRUM testing for .CA Retention team, partnering closely with US Retention and CRM teams to develop learning agenda, testing roadmap and ensure revenue goals are met.
• Support flawless operational execution:
  • Proof, test, and QA – ensure linking strategies and content (including product and promotion details) are accurate and error-free across desktop and mobile platforms.
  • Identify and troubleshoot issues, working with the appropriate partners to resolve.
  • Identify areas of inefficiencies and propose solutions to streamline and/or optimize.
• Deliver the best Canadian client experience and wear your client centric hat.
• Monitor and report on performance of Triggered and Transactional programs, identifying key wins and future recommendations.
• Manage 1 direct report with a focus on coaching & developing.

We would love to hear from you if you meet the following:

• Experience managing complex automated Email and/or Mobile campaigns within platforms such as Epsilon, Braze, Bluecore or others.
• Experience collaborating cross-functionally with Product and Engineering teams on building, launching, and troubleshooting campaigns.
• Experience managing, training and developing team members.
• Strong analytical skills with experience using data to inform strategic recommendations (experience with Tableau a plus).
• Strong interpersonal communication skills and the ability to collaborate across many diverse teams.
• Organizational skills (you can juggle and prioritize multiple projects simultaneously in a fast-paced, high-volume, and deadline-driven environment).

The annual base salary range for this position is $111,000.00 - $124,000.00. The actual base salary offered depends on a variety of factors, which may include, as applicable, the applicant’s qualifications for the position; years of relevant experience; specific and unique skills; level of education attained; certifications or other professional licenses held; other legitimate, non-discriminatory business factors specific to the position; and the geographic location in which the applicant lives and/or from which they will perform the job. Individuals employed in this position may also be eligible to earn bonuses. Sephora offers a generous benefits package to full-time employees.

Sephora is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, ancestry, citizenship, gender, gender identity, sexual orientation, age, marital status, military/veteran status, or disability status. Sephora is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities.