Marketing Manager

West Coast Fitness is a leading franchisee of Orangetheory Fitness with 45+ studios in Los Angeles, San Francisco’s Bay area, Sacramento, and Ohio. Our mission is to lead, support, and inspire the Orange Passion. We do this by focusing on our amazing and talented team and emphasizing the 3 Cs of Success - Clarity, Communication, and Collaboration. We strive to grow future leaders with an atmosphere of inclusivity, enthusiasm, and empathy. Established in Los Angeles, CA, in 2014, WCF prides itself on building teams that break records, innovate with intention, and continue to expand our reach – many of our original teams are still with us today!

Led by highly skilled coaches, each Orangetheory workout incorporates endurance, strength, and power elements through a variety of equipment including treadmills, rowing machines, TRX Suspension Training, free weights, and more. As a heart-rate-based total-body group workout, OTF combines science, coaching, and technology to guarantee maximum results from the inside out. The result is more energy, visible toning, and a supercharged metabolism for MORE caloric afterburn, MORE results, and MORE confidence, all to deliver you MORE LIFE.

JOB DESCRIPTION

The team is seeking a Marketing Manager to work closely with the Marketing and Brand Management team on a variety of marketing and studio development projects. This role will work closely with multiple departments and will be responsible for developing and executing marketing strategies to enhance brand awareness, drive customer engagement, and achieve business objectives. We are looking for an organized, energetic individual with marketing and/or project management experience who is comfortable working in ambiguous environments.

ESSENTIAL DUTIES & RESPONSIBILITIES

1. Developing and overseeing marketing campaigns to achieve business goals in partnership with Brand and Agency teams
2. Manage content and promotional strategy for overarching marketing plan
3. Oversee Social Media strategy across portfolio of studios to drive community connection
4. Managing and monitoring the marketing budget
5. Works cross functionally with operations, fitness and finance
6. Tracking and analyzing campaign performance to measure effectiveness and optimize for ROI

QUALIFICATIONS

1. Education: Bachelor's degree in marketing, communications, or business administration, or related field preferred
2. Knowledge + Experience: 4-6 years of experience as a Marketing Manager or similar role; proven track record of success in social media growth and engagement; proficiency in marketing software and tools (Adobe Suite, Hubspot, Meta Ad Manager, Zapier); strong understanding of marketing principles and practices
3. Soft Skills: Excellent communication skills and ability to work in a highly collaborative environment; strong analytical skills and attention to detail; creative thinking and problem-solving skills, a must

PHYSICAL REQUIREMENTS

1. Prolonged periods of sitting and/or standing at a desk
2. Extended hours in front of a computer screen

BENEFITS

1. Make a Living: Competitive base salary; medical, dental, and vision insurance; FSA/HSA; 401k, parental leave, PTO, sick pay
2. Live Even Better: Free access to all Orangetheory classes at (nearly) any studio nationwide; deep discounts on all OTF retail and technology (see now at shoporangetheory.com); opportunities for career growth
3. That Office Life: Hybrid work environment, when applicable; ergonomic office desk and chair for better body function and comfort; community kitchen with stocked snacks, drinks, and coffee station; casual business/athleisure dress, no suit and tie!

AAP/EEO Statement: Our Company provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Job Type: Full-time, in-office (hybrid schedule available after 90 days)

Orangetheory Fitness -- West Coast Fitness