Marketing Manager

POSITION

Marketing Manager

LOCATION

Oakville, ON (hybrid)

Why join our team?

Do you want the excitement of working in an entrepreneurial environment, with the opportunity to improve and build processes and see the benefits of your efforts?

Unique Appliances has a 50+ year history of engineering and manufacturing industry leading appliances with an extensive line up of both off-grid and mainstream appliances.

While demanding excellence, high performance and creativity, Unique also offers a fun, family-oriented work environment and lifestyle.

We are looking to bring on an experienced Marketing Manager to join our dynamic team. The role offers the successful candidate the opportunity to be a part of an exciting growth phase for a small business. You will experience the personal fulfillment of being empowered to make things happen in a culture that values our people above all else, in addition to a very compelling compensation package.

Position Overview:

Reporting to the VP, Sales and working closely with the VP, Product Development, the Marketing Manager will be responsible for driving our brand strategy, spearheading the development of a marketing plan and managing relationships with third-party vendors and agencies. The ideal candidate has a proven track record in creating impactful marketing campaigns, is comfortable using AI-powered tools and excels in vendor management to amplify our marketing efforts.

Main Responsibilities:

1. Develop and implement a comprehensive marketing strategy aligned with company goals, focusing on brand awareness, lead generation, and sales growth.
2. Collaborate with the VP, Sales and VP, Product Development to create and execute marketing campaigns for new product launches and key product development initiatives.
3. Utilize AI-powered tools to optimize market content, search engine optimization (SEO) and customer engagement.
4. Lead all marketing initiatives, including social media, email campaigns, and website content updates.
5. Manage third-party agencies and vendors, including digital marketing firms, creative agencies and advertising partners to establish a fully functioning marketing division.
6. Evaluate vendor performance and negotiate contracts to ensure high-quality deliverables and cost-effective solutions.
7. Oversee project timelines, budgets, and campaign outcomes to meet marketing objectives.
8. Use AI-powered analytics tools to track key performance indicators (KPIs), measure ROI and provide actionable insights to stakeholders.
9. Plan, organize, and coordinate Unique’s participation in events such as trade shows, photo and video shoots for new products, and other industry events.
10. Support VP, Sales with documentation design for board presentations.
11. Other duties as required to support the needs of the business.

Experience Requirements:

1. Post-secondary degree or diploma in business or marketing.
2. At least 5+ years of progressive marketing experience.
3. Experience with brand positioning and developing and managing digital marketing strategies and campaigns.
4. Strong project management skills and experience working with third-party vendors and agencies.
5. Demonstrated experience using AI tools for content creation, digital marketing, and/or data analysis.
6. Experience using CRM systems and task management software.
7. Expert level proficiency with Microsoft Office products (Word, Excel & PowerPoint).
8. Ability to think both strategically and act tactically, understanding the needs of the business.
9. Excellent communication, interpersonal, and presentation skills, both internally and externally with customers and vendor partners.

Additional experience that would be an asset:

1. PR and copy writing and design experience.
2. Social media experience.
3. Exposure/experience with e-commerce.
4. Bilingual (English/French) would be an asset.
5. Past sales experience or product management experience.

Please inform us if you require any accommodations during the hiring process. Please note that only those candidates selected for an interview will be contacted.