Marketing Manager

Venor is proud to partner with Raffle Systems Inc. in their search for a Marketing Manager.

Raffle Systems Inc specializes in the development of government-regulated electronic raffle systems. Our mission is to support charitable organizations by providing them with state-of-the-art solutions that ensure fair and secure raffle events. We pride ourselves on our commitment to integrity and excellence.

The Marketing Manager will be responsible for developing and executing strategic marketing plans to achieve the company’s objectives. Reporting to the Senior Product Manager, they will ensure that campaign plans are developed, aligned with marketing goals, and effectively executed.

What you’ll be doing:

1. Develop and implement comprehensive social media marketing strategies and campaigns to increase brand awareness, drive customer acquisition, and foster customer loyalty.
2. Lead the creation and execution of marketing plans, including digital marketing, content marketing, social media, email marketing, and traditional marketing channels.
3. Oversee the production of high-quality marketing materials and ensure brand consistency across all channels.
4. Analyze market trends, competitor activities, and customer insights to identify opportunities for growth and improvement.
5. Collaborate with cross-functional teams including product development and customer service to ensure alignment and effective execution of marketing initiatives.
6. Manage the marketing budget, ensuring efficient allocation of resources and maximizing ROI.
7. Develop and maintain strong relationships with external partners, agencies, and vendors.
8. Lead social media marketing efforts, including strategy development, content creation, and performance analysis.
9. Assist in charity fundraising efforts and leverage marketing strategies to support fundraising initiatives.

Minimum Qualifications:

As an ideal candidate, you will have a degree in Marketing, Communications, Business, or a related field and 4-6 years of experience in social media management, project management, and/or sales is preferred. Extensive experience with social media marketing and a deep understanding of various platforms and tools. Strong understanding of digital marketing, social media, content creation, and SEO/SEM strategies. Excellent leadership and team management skills.

As a successful candidate, you will possess exceptional written and verbal communication skills. Ability to think strategically and creatively, with a focus on results. Strong analytical skills and the ability to interpret data to drive decision-making. Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems, marketing automation platforms, AI-based tools). Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously. Bilingual in English and French is considered an asset.

At Venor, we embrace a culture of belonging in the workplace. No matter who you are, where you’re from, how you think, what you believe in, or who you love, we welcome your application. We all come from different backgrounds and different walks of life, bringing in unique perspectives and experiences. We encourage applications from 2SLGBTQ+, Black, Indigenous, and People of Colour (BIPOC), women, newcomers to Canada, and people with disabilities. If you require any accommodation in the application and interview process, please let us know (including different materials or otherwise).