Marketing Manager

The Basics

Company HQ:
London, ON

Salary:
$70,000 to $90,000

Work Location:
London, ON or Remote in Ontario

Start Date:
TBD

Type of Work/Status:
Full-time; Salary

Reports to:
Amanda Wolfe, VP of Marketing

DBetter. Work Better. Be Better.

We lead tbk employees to their next:

• Your next opportunity to meet with some of the world’s best clients.
• Your next chance to show a talented team what you’re capable of.
• Your next moment to focus on your career without sacrificing your personal life.
• Your next ability to grow your career with senior mentorship and coaching.

Be your next at tbk.

tbk’s Marketing Manager will support tbk’s clients to reach their ambitious business goals. It’s an exciting opportunity to flex the strategic muscles of your mind for some of the nation’s most established brands.

The successful candidate must already have significant marketing experience and a keen appetite to explore new industry trends and tactics. Our new Marketing Manager will be given an impressive client portfolio to manage. They will support these companies in growing their brand and their business through strategic marketing plans.

This is your chance to be the marketing lead for a portfolio of tbk’s digital advertising clients. You’ll work directly with the Director of Digital & Operations to produce top-quality work and ensure budgets are being spent on the most effective channels to reach the right audiences.

Why Work at tbk?

• Group Benefits: Health & dental
• Fridays Off in the Summer: Paid fun in the sun
• Autonomy: Culture of trust & ownership
• Above Market Compensation: Competitive salaries
• Flexible Work Schedule: Root hours (10:30 a.m. – 3:00 p.m. EST)
• Team Spirit: Social events & team building
• Career Advancement: Professional development, mentorship & promotions
• Work from Anywhere: Remote & hybrid work models
• Furry Coworkers: Pet-friendly office & support for large vet bills

Responsibilities

The successful candidate will be responsible for:

• Ensuring our clients are meeting the set KPIs and business goals. If they are not, you will work with the project team on creating new strategies and plans to achieve these metrics.
• Leading client meetings and presenting reports, recommendations, and strategies on a monthly or quarterly basis.
• Assisting with the production, accuracy, and delivery of marketing reports and presentations for all client accounts by conducting reviews and final approvals.
• Monitoring advertising health checks on active accounts and actioning whatever is needed with the digital team.
• Reviewing digital production budgets, coordinating with account representatives on overages, and ensuring billable targets are achieved.
• Approving and reviewing media budgets and pacing to ensure no overages or misspend on tbk’s advertising accounts.
• Planning and launching new marketing campaigns for tbk’s clients.
• Optimizing and managing ongoing marketing campaigns to reach program KPIs.
• Empowering our team with their day-to-day tasks and supporting personal development:
• Training on tbk digital production best practices.
• Providing shadow opportunities for new digital and account team members during their onboarding.
• Reviewing all first versions from new team members of production in the first two months.
• Supporting with project retrospective sessions to identify areas of improvement within the department and companywide.
• Creating and implementing (with the approval of the Director of Digital & Operations) new processes to mitigate risk, build efficiencies, and improve quality of work within the digital department.
• Preparing and presenting Lunch & Learns or training sessions to support with training and digital innovation at tbk.
• Creating training and strategy guides that incorporate marketing best practices and tbk values.

How You Will Be Successful in This Role

• You understand our clients’ businesses, their target audiences, and industries.
• You keep our clients’ goals and strategy top of mind when executing the day-to-day tasks with the team.
• Your reports always contain actionable insights and strategy for clients.
• You lead client meetings with confidence and provide value at every interaction.
• You love keeping up to date on new marketing news, trends, and platforms.

Requirements

Applicants should have the following skills and experience:

• 5+ years of experience in marketing (agency or in-house).
• Successful completion of a post-secondary program in a relevant field (marketing, digital marketing, business).
• Expert knowledge in Digital Advertising, Search Engine Optimization, Web Analytics, Email Marketing, Social Marketing, SMS Marketing, Content Marketing, and Print/Outdoor Advertising.
• Expert knowledge in Google Analytics, Google Search Console, Google Tag Manager, SEMRush, Looker Studio, and Microsoft Office 365’s suite of software.
• Strong ability to problem solve, plan, strategize and support the client in achieving KPIs and goals.
• Strong ability to listen, understand, problem-solve, plan, strategize, and deliver meaningful digital and creative solutions to clients.
• A natural leader with a strong ability to motivate, mentor, and lead meetings.
• Strong understanding of business goals and issues businesses face in their day-to-day operations.
• Thrives in a fast-paced environment.
• Strong analytical, organizational, and time-management skills.
• Exceptional listener to understand client goals and strategy.
• Operates at a high level of efficiency, accuracy, and attention to detail.
• Excellent verbal and written communication skills.
• Google Analytics Certifications.
• Google Ads Certifications.

Above and Beyond

Surpass necessary requirements with these nice to have assets:

• Facebook Certifications.
• HubSpot Certifications.
• Experience in CRM management and email sequences.
• Influencer marketing management experience.

About tbk

tbk builds and maintains enterprise-ready platforms and sophisticated marketing programs that lead brands to their next. Our award-winning, full-service agency creates industry-leading websites, revenue-generating marketing strategies, and custom software solutions to help businesses successfully compete and grow.

Realize your potential with a rewarding career at tbk.

Melissa McInerney
CEO & Chief Creative Officer, tbk

“Thanks for your interest in a career with tbk. Everyone who’s employed here pushes the boundaries of what is possible. Each of us are committed to being better than we were yesterday, solving real business challenges with technology, strategy, and creativity. I invite you to join our team of smart, driven problem solvers!”

Our Hiring Process

As an employer of choice, tbk aims to be welcoming and transparent in our candidate selection process.

We thank all applicants for their interest; however, only candidates selected for an interview will be contacted.

tbk is an Equal Opportunity Employer. We are committed to ensuring equal employment opportunities regardless of sex, gender, race, sexual orientation, age, ancestry, national origin, religion, disability, marital status, or veteran status. All employment decisions are based on merit, performance, and business needs.

If you need assistance or special accommodations during the recruitment process, please don’t hesitate to let our HR team know.

We make every effort to keep applicants informed throughout the hiring process, but timelines can change. Sometimes recruitment happens quickly while other times things move slowly. A lot of it depends on the role you’ve applied for and the urgency to fill the position. Thanks in advance for your patience.