Train and supervise staff.
Hire, train, direct, and motivate staff.
Market business services.
Assist in product development and direct and evaluate the marketing strategies of establishments.
Direct and evaluate establishments and departments that develop and implement communication strategies and information programs.
Direct and evaluate establishments and departments that maintain media relations on behalf of businesses, governments, and other organizations.
Direct and evaluate establishments and departments that publicize activities and events on behalf of businesses, governments, and other organizations.
Establish distribution networks for products and services, initiate market research studies, and analyze their findings.
Plan, direct, and evaluate the activities of firms and departments that develop and implement advertising campaigns to promote the sales of products and services.
Plan, organize, direct, control, and evaluate the design, development, and maintenance of Internet and Intranet sites to manage an organization’s Internet presence.
Advise clients on advertising or sales promotion strategies.
Answer written and oral inquiries.
Assist in the preparation of brochures, reports, newsletters, and other material.
Co-ordinate special publicity events and promotions.
Conduct public opinion and attitude surveys.
Develop, implement, and evaluate communication strategies and programs.
Gather, research, and prepare communications material.
Initiate and maintain contact with the media.
Prepare or oversee preparation of reports, briefs, bibliographies, speeches, presentations, website content, and press releases.
Maintain and manage digital database.
Consult with clients after sale to provide ongoing support.
Supervise office and volunteer staff.