Marketing Lead - Digital Growth & Expansion

Our client is searching for a Marketing Lead to join their team. This role will be responsible for driving user growth, market expansion, and brand positioning for the company’s new platform. A successful candidate will be a strategic leader with a data-driven mindset, and loves solving complex marketing challenges, scaling digital products to a massive audience, and working in a fast-moving, impact-driven startup.

Your success will be defined by your ability to :

• Develop and implement comprehensive marketing strategies across multiple channels to engage and grow a user base of over 30,000 within a year
• Implement data-driven strategies to acquire and retain both listeners and users
• Optimize conversion funnels and paid acquisition campaigns on Google Ads, Meta, TikTok, etc.
• Lead the Marketing team, fostering a high-performance, results driven culture
• Set up real time analytics dashboards to track campaign performance and pivot fast when needed
• Own and manage marketing budgets efficiently for maximum ROI
• Lead expansion efforts across Canada and the USA
• Develop and execute go-to-market strategies for new regions
• Launch new app versions of product marketing with clear messaging, positioning, and adoption strategies
• Collaborate on a data-driven recommendation system for personalized user experiences
• Drive SEO growth, increasing organic traffic through strategic content marketing
• Develop email marketing and e-commerce strategies to drive engagement and conversions
• Establish and nurture high-value relationships with corporate and institutional partners
• Develop marketing strategies to integrate the platform with insurance providers and large employer benefits programs

Your strengths include :

• Over 8 years of experience as a Marketing Leader, successfully growing user bases from inception to over 100,000
• Deep expertise in performance marketing, SEO, content, and growth hacking
• Experience in both B2B and B2C marketing, ideally within digital platforms
• Strong background in data analytics, making decisions based on numbers, not assumptions
• Proven success in leading teams and driving execution in high-growth environments
• A creative problem-solver with the ability to think outside the box
• Agile and adaptable, thriving in a fast-paced, test-quickly, pivot-quickly environment