Marketing Events Manager

“LEAP is a product our clients really love, and getting to share it with more people feels great.”

Marketing Events Manager, Toronto, Ontario

About LEAP
LEAP is the leading provider of Legal Practice Productivity Solutions in the world and is part of ATI – one of the largest international LegalTech companies. For more than 30 years, our curiosity and commitment to continual improvement has kept us reimagining productivity tools for lawyers and their staff to support our guiding purpose, to ‘Help lawyers who help people’. The market leading software we develop and support is used by more than 100,000 lawyers and their staff in small and medium sized law firms.

Working alongside our international team of passionate high achievers, you’ll join a fast-growing technology business where things seldom stay the same for long. With more than 1000 smart, caring and ambitious ‘LEAPsters’ working together across Australia, Canada, the United States, the United Kingdom, the Republic of Ireland, Poland and New Zealand, you’ll find yourself in good company here.

Meet the team
Our Marketing team are the passionate product advocates who help our growing network of users understand what’s possible with LEAP on their side. As custodians of the LEAP brand, the Marketing Team is responsible for building awareness, recognition and adoption of our products across the legal profession, turning LEAP into a brand that lawyers know and love.

From executing marketing campaigns that reach hearts and minds, to developing a consistent, concise and always compelling brand, you’ll play an active role in innovating and guiding the trajectory of our business. As you empower lawyers to provide more flexible and affordable services, we’ll empower you to build a more agile and autonomous career limited only by your ambitions.

Our ideal candidate is someone who’s keen to tackle new projects and ideas, has endless curiosity, high energy—and is driven to help generate a positive brand impression for LEAP in the legal tech market through event marketing activities in-person and online.

Reporting to LEAP’s Director of Marketing and working alongside marketing and sales associates at LEAP and DivorceMate, your immediate responsibilities will include creating awareness, activating events and generating leads that support brand recognition, customer retention, and new business initiatives for our software products. You will also take the lead on planning and executing LEAP cultural and corporate sustainability events.

This role would suit an individual who is highly motivated, a strategic thinker and problem-solver, creative, efficient, with high attention to detail. The individual must be able to accommodate a flexible work and travel schedule by activating events across Canada. The candidate should have a solid understanding of marketing principles, strong writing skills, possess exceptional time management and be able to work under pressure.

LEAP will provide you with the best training, equipment, mentoring and support for you to be successful.

We employ people who are smart and can get things done.

What you’ll do

The responsibilities include, but are not limited to:

• Planning and execution of end-to-end in-person and virtual events for LEAP.
• Conduct analysis and report on brand activation, spend, lead generation, retention and future opportunities.
• Create relationships with vendors and stakeholders in the promotional marketing and legal tech industries.
• Collaborate with the Sales department on event lead volume, database updates, advertising sales outreach, post-campaign follow-up and lead assignment as needed.
• Coordinate the creation of marketing materials and content for communication to promote brand and sales events.
• Remain current and knowledgeable of LEAP and DivorceMate products and services in order to create effective marketing narratives and materials.
• As the Events Manager for LEAP and DivorceMate, you will coordinate all events including tradeshows, webinars and sales seminars with pre-launch and post-marketing logistics, staffing, and marketing materials.
• Assist Human Resources with planning LEAP staff events and corporate sustainability initiatives.
• Administrative duties as needed, including the maintenance of system and project management documents.
• Collaborate with team spirit and assist with general marketing activities as required.
• These responsibilities may be added to or adjusted at any time in accordance with operational requirements.

What you’ll bring

Selection Criteria - Essential

• Minimum of 10 years in a similar position.
• Ability to plan and implement simultaneous events with exceptional logistics planning skills.
• Confidence to take on projects and execute successful on-brand events without being micromanaged.
• Comfortable working with cross-functional teams in a hands-on role.
• Build and maintain effective relationships with advertising channels and vendors.
• Ability and willingness to lift 60lbs; set-up and tear down booth materials with associates; pack and ship materials independently; flexible work and travel schedule.
• Ability to take initiative, solve problems and meet deadlines with little supervision.
• Clear and precise verbal and written communication skills.
• Excellent organizational and project management skills.
• A creative eye for merchandising an attractive and functional booth presence.
• Ability to manage a budget and produce quality materials with multiple vendors.
• Event planning and branded merchandise ordering.
• Copywriting skills and a creative eye for planning marketing materials.
• Intermediate proficiency with Microsoft products.
• Strong aptitude for utilizing emerging technologies.
• Possess a Class G licence.

Selection Criteria - Desired

• Willingness to learn emerging technologies including but not limited to Salesforce, Pardot and Marketing Cloud products.
• An interest in marketing attribution techniques in order to generate leads and evaluate ROI.
• An interest in SaaS and digital marketing.
• A desire to positively impact LEAP’s presence in the legal tech industry.
• Physical competence to handle random lifting, pushing and arranging booth materials.

What you’ll get

There are endless opportunities within our business to progress and grow your career and full training is provided so an aptitude and hunger to learn is essential. We offer:

• Hybrid, flexible working model.
• Competitive Health Insurance.
• RRSP plan.
• Competitive Vacation Time.
• Employee Share Scheme.
• Superb working environment.
• A fantastic culture – open communication, and transparency through practical and quarterly strategic briefings.

At LEAP,

• We care about what we do and the people we work with.
• We continually improve to be the best.
• We NEVER EVER GIVE UP!

At LEAP we are committed to fostering an inclusive and accessible environment. We are dedicated to building a workforce that reflects the diversity of the community in which we live, including those with disabilities. LEAP is committed to providing accommodations in all parts of the hiring process. If you require accommodation, we will work with you to meet your needs.

Life at LEAP
LEAP is all about impact, growth and ownership. We’re united by a genuine passion for what we do, enriched by the care we show to our customers and each other and driven by the difference we can make together.

LEAPster culture is about prioritizing and celebrating the incredible humans behind our market-leading technology. Think performance-driven remuneration incentives, flexible hybrid work, a world-leading Parenting Policy, regular social events, subsidized free gym membership and so much more.

We strongly believe that personal development and career progression are at the heart of a healthy, high-performing culture and we’re committed to empowering LEAPsters with resources, ongoing support and more than 20 defined career pathways to explore. With us, your career will grow as you do, with opportunities to step into new roles, explore new departments and even work abroad.

More you should know

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