Marketing Director

At Fintel Connect, we deliver leading growth marketing solutions for the financial industry. Our mission is to empower banks and financial institutions with innovative tools and insights that enable them to effectively reach future customers and deliver tailored products in a compliant and cost-efficient manner. We proudly support over 80 leading financial brands across North America, including Royal Bank of Canada, Tangerine, Ramp, and Neo Financial.

Who We're Looking For:

We seek an accomplished B2B Marketing Director who will elevate our brand's profile and credibility in our niche and enhance our engagement with high-quality prospects. This role will play a critical role in driving the growth of our business, achieving measurable outcomes that align with our overall targets and objectives. Ideal candidates are data-driven, think big and are experienced practictioners and leaders in marketing.

Key Outcomes You Will Achieve:

• Strategic Growth and Market Leadership:
  • Develop and implement a comprehensive marketing strategy that aligns with company goals, ensuring Fintel Connect becomes a recognized leader in the financial marketing space.
  • Utilize insights from market research to identify emerging trends and customer needs, positioning our solutions effectively against competitors.
• Enhanced Brand Awareness and Engagement:
  • Drive high-impact marketing campaigns that significantly boost brand awareness and foster deep engagement with our ideal customer profiles (ICPs).
  • Implement account-based marketing (ABM) initiatives that create meaningful connections with target accounts, generating high-quality leads.
• Effective Content and Campaign Execution:
  • Oversee the production of compelling content that resonates with different customer journey stages, ensuring it supports lead nurturing and conversion.
  • Manage end-to-end campaign execution, guaranteeing alignment with our brand messaging and business goals while achieving measurable results.
• Cross-Departmental Synergy:
  • Foster collaboration with sales and product teams to align marketing efforts with overarching business strategies, ensuring seamless execution of initiatives that drive demand generation and revenue growth.
  • Leverage insights from cross-functional teams to continuously refine and enhance marketing tactics.
• Data-Driven Decision Making:
  • Establish a framework for measuring and reporting the performance of marketing initiatives against key performance indicators (KPIs), providing actionable insights to senior leadership.
  • Utilize analytics to identify trends and optimize marketing strategies, ensuring a focus on return on investment (ROI) and overall campaign effectiveness.
• Budget Optimization and Resource Management:
  • Manage the marketing budget efficiently, allocating resources strategically across campaigns to maximize impact and ensure financial accountability.
  • Make informed decisions that enhance the effectiveness of marketing spend, driving better outcomes for the organization.

What We’re Looking For:

We are seeking a strategic leader with a proven track record in B2B marketing who is ready to drive impactful results for Fintel Connect. The ideal candidate will possess:

• Extensive Experience: A minimum of 10 years in B2B marketing, particularly in account-based marketing (ABM), with a demonstrated ability to manage and elevate the entire marketing function.
• Results-Driven Mindset: A strong focus on achieving key performance indicators (KPIs), optimizing budgets, and delivering measurable ROI from marketing initiatives.
• Innovative Leadership: Proven experience in leading and nurturing high-performing marketing teams.
• Expertise in Marketing Strategies: In-depth knowledge of best practices in SEO, content marketing, social media (especially LinkedIn), Google Ads, webinars, and events.
• Analytical Acumen: Proficiency in using marketing automation tools and analytics (e.g., CRM tools like HubSpot) to drive data-informed decision-making and continuous improvement of marketing strategies.
• Strong Communication Skills: Exceptional written and verbal communication abilities; strong problem-solver and adapting strategies to changing market conditions.
• Vision for Growth: A strategic thinker who can envision and execute innovative marketing approaches that resonate with target audiences and drive engagement.

What We Offer:

• Competitive base salary
• A rapidly growing organization with opportunities for career advancement
• Comprehensive health and wellness benefits
• Demonstrated work/life balance
• 5 Paid personal days
• Paid volunteer hours
• Team events & activities

Join us at Fintel Connect and be part of a team shaping the future of growth in the financial sector. For more about us, visit our website: Fintel Connect. Fintel Connect is an equal opportunity employer.