Marketing Director

Manages and supports the Marketing Group for planning, development, and implementation of all of the Organization’s marketing plan, strategies, communications, and public relations activities, both external and internal. Identifying target markets and developing strategies to communicate with them about the Organization's purpose and activities. Provide planning and leadership to the Marketing Group by ensuring that the appropriate structures, systems, competencies, and values are developed.

• This is an unpaid volunteer opportunity.
• Directors must be willing to attend the meetings in the EST time zone and be responsive to emails within 36 hours.
• STW welcomes volunteers who are seeking skill-based volunteering opportunities. STW shall provide a "letter of recommendation" for professionals who demonstrate outstanding contributions for professional references.

What you will be responsible for:

1. Responsible for organizing and implementing the Marketing strategy – including campaigns, events, digital marketing, creative, and PR. This also includes strategic development of all marketing campaigns, such as email, SEO, SEM, PPC, direct mail, and Affiliates, working with the Development and Fundraising Director to deliver desired fundraising for the organization through direct-to-consumer channels.
2. Plan and conduct monthly Marketing Group meetings in the EST timezone, including sending agendas, taking meeting minutes, and following up.
3. Ensure each opportunity is evaluated for its marketing efforts to deliver a positive customer experience.
4. Supports team through proofreading marketing materials, packaging proofs, and marketing presentations.
5. Work closely with the Social Media Group, Fundraising Group, and the Technology UX Development & Design team to ensure lead targets are met and all campaigns are executed successfully.
6. Communicate monthly (at minimum) with Vice President(s).
7. Communicate with the President and other Directors, as needed.
8. Provide Monthly Report to Vice President(s).
9. Provide Quarterly Objectives for your Group a minimum of two (2) weeks before the start of each quarter.
10. Attend Quarterly Operations Meetings.
11. Communicate with HR on open positions, hiring and resignation processes, and other procedures as requested.
12. Interview volunteer candidates and provide training for new volunteers.
13. Provide ongoing coaching and assistance for active volunteers.
14. Manage and keep operational documents updated, including the SOP Manual.
15. Assist in developing procedures & documents for the organization.

Apply Now if you have:

1. Bachelor’s degree in Business/Marketing or related field.
2. Demonstrated ability to handle multiple projects and details simultaneously. Must be extremely organized and possess a solution-oriented mindset.
3. Requires self-direction, tact, diplomacy, and a clear, courteous, and professional manner.
4. Must demonstrate effective oral communication skills and the ability to work cooperatively with staff inside and outside of the department. A high energy level is essential.
5. Demonstrated excellence in organizational, managerial, and communication skills.
6. Associate degree or comparable work experience.
7. Minimum of one to two years of experience as a marketing manager, advertising coordinator, or PR representative with multiple concurrent projects.
8. Experience with A/B testing and Adobe Creative Suite is a plus.
9. Experience with Google AdWords and MailChimp (or a similar email program) is required.