Marketing Data Analyst/Analyste des données Marketing

Playground is an internationally renowned gaming destination located a short 15-minute drive south of downtown Montreal, within the Mohawk territory of Kahnawake. We are currently expanding, unveiling new gaming floors, a luxurious hotel, and specialized dining options.

Position Overview:

As a Marketing Data Analyst, you will optimize the effectiveness of marketing initiatives, promotions, and events by leveraging data-driven insights and advanced analytics. By applying your expertise in data analysis and strategic thinking, you will directly impact the company's profitability and customer engagement.

A crucial part of your role will be to do data deep-dives across our multiple data software systems to identify to analyze experiments and test results to provide strategic insights, and guide decision-making processes.

What we have to offer:

• Competitive compensation ($70-80K, based on experience)
• Flexible schedule options
• Discounts on food
• Comprehensive paid training
• Opportunities for career advancement
• Free parking
• Company-wide events
• Playground Cares volunteer opportunities

Responsibilities:

• Extract, transform, and load data from various sources using SQL or Power Query;
• Analyze complex data structures in relational databases;
• Develop pro formas and post-mortems for all Playground property promotions and events;
• Develop matrices and ad-hoc analyses to support marketing campaign executions, acquisition and retention;
• Analyze database reports for player reinvestment, player profitability and makes recommendations;
• Translate complex data findings into clear, concise reports and visualizations for internal clients at various levels;
• Create insightful dashboards and data visualizations to track key business metrics;
• Structure and analyze major business and customer questions through a hypothesis-driven approach;
• Responsible for the ongoing development and maintenance of advanced analyses and models, including but not limited to the areas of marketing promotions, player database performance, player development, entertainment and financial reporting and analysis;
• Work closely with IT, Marketing and the Executive to align data management practices with business goals and compliance requirements;
• Develop and maintain procedures, standards and documentation relating to database management and monitor transaction activity.

Requirements:

• Bachelor’s degree complimented by work or educational experience conducting detailed statistical or data analysis is preferred;
• 2+ years of experience in this role or similar;
• Proficiency in Excel, Word, PowerPoint and BI Tools;
• Strong hands-on SQL;
• Experience in R/Python, scripting & automation, visualization tools like Tableau;
• Strong analytical and problem-solving skills;
• Strong presentation skills;
• Availability to work on-site, no remote access available;
• Excellent organizational skills and attention to detail.

Join our team and become a vital part of an exceptional journey. Here, your unique talents and ambitions will flourish, finding the perfect environment to thrive. Apply today and embark on a journey of innovation, synergy, and personal growth that will reshape the course of your career.