Marketing Coordinator - West

Posted 3 days ago

Description

The Marketing department at Lark is growing and wants you - an entry-level Marketing Coordinator in Western Canada (who will work REMOTE) to be a pivotal member of our dynamic, multichannel marketing team. We are seeking a highly organized and tech-savvy team player to help keep all the trains on track and be our go-to for optimizing our marketing technologies to better engage our new and loyal guests.

The Marketing Coordinator will be a key role responsible for supporting our team of website and digital marketing experts for our growing portfolio of hotels and restaurants. This position offers an exciting opportunity for a detail-oriented professional with a passion for hospitality and digital innovation.

Work Environment

• Work from home; light travel for team meetings
• Collaborative and innovative work environment
• A touch of mischief

Responsibilities

Project Management

• Coordinate multiple projects from conception to completion
• Develop and maintain project timelines and milestone tracking
• Utilize project management tools to ensure efficient workflows

Strategic Support

• Create and implement content on various digital platforms
• Support SEO efforts
• Manage digital assets and ensure brand consistency

Digital Marketing Coordination

• Create and run website and digital ad A/B tests
• Support digital ad creation and management
• Monitor guest reviews from reputation management

Analytics and Reporting

• Assist in configuring and generating monthly reports
• Assist in quantifying the benefits of our marketing efforts

Qualifications

Required Technical Skills

• Proficiency in project management software (like Basecamp)
• Experience with collaborative project tracking and reporting
• Intermediate Microsoft Office and Google Workspace skills

Preferred Technical Competencies

• Certification in web analytics and digital marketing
• Knowledge of booking and reservation management systems
• Usage of graphic design tools like Canva or Photoshop

General Qualifications

• Bachelor's degree in Marketing, or equivalent experience
• 1-3 years of marketing or hospitality experience
• Demonstrated project management experience
• Strong digital literacy and comfort with emerging technology
• Excellent written and verbal communication skills
• Creative problem-solving abilities
• Detail-oriented with strong organizational skills

Compensation

$45,000 - $50,000 yearly

About Lark Hotels Recruiting

Lark Hotels is a premium hotel development and management company with a portfolio of 50+ experience-focused lifestyle hotels and restaurants in high-profile destinations in the Northeast, as well as in Florida, North Carolina, Texas and California. Lark Hotels launched its first boutique properties in 2012, and Lark Independent (larkhospitality.com), focused on the management and marketing of independent hotels, in 2020. Capitalizing on its explosive success, Bluebird Hotels, a sister collection of boutique roadside lodges that reimagine the great American road trip, was launched in 2021. The company is now poised for even more expansion down the East Coast and throughout the U.S. with a number of new brands, innovative properties, and inspiring designs in development. For information, visit larkhotels.com.