Marketing Coordinator (Toronto Hybrid)

OVERVIEW

Company: Harlequin Enterprises ULC

Department: Harlequin Trade Publishing (HTP)

Reporting To: Senior Manager, Marketing

Status: Regular Full Time

Location: 22 Adelaide Street West, Toronto

JOB SUMMARY:

Reporting to the Senior Manager, Marketing, the Marketing Coordinator will participate in the execution of marketing strategy and digital marketing strategy and assist in driving engagement and sales of HTP's titles in the U.S. market.

RESPONSIBILITIES

1. Assist the senior marketing manager in the execution of their title campaigns and fully manage and execute campaigns for their own assigned titles.
2. Using data analysis, track results from advertising and social media initiatives and build action-oriented campaign post-mortems.
3. Present campaigns to internal and external stakeholders at internal meetings and authors call.
4. Create, manage, and organize newsletters for the HTP Books Publishing team, ensuring clear and engaging communication.
5. Confidently appear on camera for live social communication, interact with audiences, and help lead the development of our influencer program.
6. Work with key stakeholders across departments to manage a cohesive planning process, structure and flow that supports brand goals for the HTP portfolio of imprints & author brands.
7. Contribute to the development of social media tools and resources for staff and authors.
8. Support the senior marketing manager in preparation for library trade shows and attend where needed.
9. Assist with library campaigns and outreach, including book buzz presentations, influencer mailings, newsletter features, and advertising bookings.

QUALIFICATIONS

1. 3+ years of related experience and a strong background in marketing.
2. Post-secondary education in a related field (advertising, marketing) and/or relevant experience.
3. Project management/coordinator experience required.
4. Outlook and Microsoft Office proficiency.
5. Working knowledge of Photoshop, Trello, Canva, Sprout Social and trend analysis software is an asset.

COMPETENCIES/SKILLS

Competencies and skills required to perform this job include:

1. Strong time management, organizational and planning skills.
2. Exceptional internal and external relationship management capabilities.
3. Excellent communication skills, including ability to communicate complex information to non-technical audiences.
4. Creative and innovative thinker with a drive for results.
5. Positive and passionate with ability to work well within a close-knit, team environment.