Marketing Coordinator - Swatch and Flik Flak

Job description

As the Marketing Coordinator - Swatch and Flik Flak, you play a pivotal role in driving brand growth and market presence through strategic marketing initiatives. You will support the Marketing Manager in developing and executing comprehensive marketing strategies to enhance brand awareness and customer engagement. You will contribute to social media efforts, out of home advertising campaigns, PR and events and collaborate with store to create engaging in store events. Your efforts will directly contribute to brand visibility, driving sales, and supporting overall business growth.

Starting base pay of $50,000.00, plus an annual performance bonus.

Benefits:

• Health benefits, including dental and vision coverage
• RRSP contributions with company match
• Company discount
• Life insurance
• Paid Vacations
• Paid sick days

Responsibilities include:

Social Media

• Manage social media account including planning, creating and posting content, responding to comments and inquiries, and analyzing performance
• Support in building network of influencers and media partners to engage target audience with brand
• Monitor and analyze performance of influencer and sponsored athlete content

PR & Events

• Support Marketing Manager with ideation of engaging events, including budgeting, sourcing, vendor relations and execution
• Assist with event management & support during brand and PR events
• Manage and send sample requests to media and influencers
• Create engaging PR and influencer send outs and track engagement

Point of Sale

• Management of POS material for retail stores, including ordering and shipment of materials
• Assist in developing and planning consumer facing activations in stores for key collections and holidays
• Manage communication with malls to promote new collections, in store events and activities

Advertising

• Ongoing planning of Swatch & Flik Flak advertising campaigns
• Collaborate with media partners to create engaging campaigns for new collections
• Support with artwork creation and maintaining submission deadlines

Working Conditions:

Work is primarily performed in an office setting, with occasional travel required to visit stores and attend events. While the position involves low physical effort and a low risk of injury, it may require lifting, pushing, pulling, and holding items (up to 35 lbs with appropriate support) during travel or event setups. The role also demands significant focus when completing paperwork or reports.