Marketing Coordinator - East

The Marketing department at Lark is growing, and wants you - an entry-level Marketing Coordinator in Eastern Canada (who will work REMOTE) to be a pivotal member of our dynamic, multichannel marketing team. We are seeking a highly organized and creative team player to help keep all the trains on track and be our go-to for brainstorming and producing highly engaging content to better engage our new and loyal guests. The Marketing Coordinator will be a key role responsible for supporting our team of website and marketing experts for our growing portfolio of hotels and restaurants. This position offers an exciting opportunity for a detail-oriented professional who is an outstanding communicator with a passion for hospitality.

• Work from home; light travel for team meetings
• Collaborative and innovative work environment
• A touch of mischief

Responsibilities

Project Management

• Coordinate multiple projects from conception to completion
• Develop and maintain project timelines and milestone tracking
• Utilize project management tools to ensure efficient workflows

Strategic Support

• Create and implement content on various digital platforms
• Support SEO efforts
• Manage digital assets and ensure brand consistency

Digital Marketing Coordination

• Website content management using the CMS platform
• Create and run website and digital ad A/B tests
• Support social media and influencer marketing
• Support the execution of loyalty marketing

Analytics and Reporting

• Assist in configuring and generating monthly reports
• Track KPIs for all content across channels and websites
• Assist in quantifying the benefits of our marketing efforts

Qualifications

Required Technical Skills

• Proficiency in project management software (like Basecamp)
• Understanding of collaborative project tracking and reporting
• Intermediate Microsoft Office and Google Workspace skills
• Usage of graphic design tools like Canva or Photoshop

Preferred Technical Competencies

• Certification in web analytics and digital marketing
• Knowledge of booking and reservation management systems

Qualifications

• Bachelor's degree in Communications, Marketing, or equivalent
• 1-3 years of marketing or hospitality experience
• Demonstrated project management experience
• Strong creative writing and editing skills
• Social media and email marketing experience
• Creative problem-solving abilities
• Detail-oriented with strong organizational skills

Compensation: $45,000 - $50,000 yearly

About Lark Hotels Recruiting: Lark Hotels is a premium hotel development and management company with a portfolio of 50+ experience-focused lifestyle hotels and restaurants in high-profile destinations in the Northeast, as well as in Florida, North Carolina, Texas and California. Lark Hotels launched its first boutique properties in 2012, and Lark Independent (larkhospitality.com), focused on the management and marketing of independent hotels, in 2020. Capitalizing on its explosive success, Bluebird Hotels, a sister collection of boutique roadside lodges that reimagine the great American road trip, was launched in 2021. The company is now poised for even more expansion down the East Coast and throughout the U.S. with a number of new brands, innovative properties, and inspiring designs in development. For information, visit larkhotels.com.