Marketing Coordinator, Burnaby BC

123Dentist is Canada’s largest majority dentist-owned network of dental practices, with more than 500 locations nationwide and over 8,000 employees. We offer professional advancement opportunities, competitive compensation, corporate sponsored incentive programs such as phantom stock option plan for full-time employees (a first of its kind in the Canadian dental industry), and a long-term career in a growing network located in multiple communities across the country, at all levels of the industry.

Whether you’re entering the job market or you’re an experienced practitioner, we welcome your interest! Come join the 123Dentist team and be part of our success. We provide Canadian dentists and dental practices with an array of non-clinical support and resources, including accounting, HR, marketing, as well as supply & equipment procurement.

By leveraging our unmatched management experience, marketing expertise and state-of-the-art technologies, we allow dentists to take advantage of a practical and effective alternative to practice ownership and focus on what they’re best at – being a dentist!

We are recruiting for a Marketing Coordinator to join our growing marketing team. This role will be based Burnaby Head Office in BC. This is an on-site position.

Job Overview:

Reporting to the Marketing Director in Western Canada, this key position works in partnership with the Regional Marketing Manager for British Columbia by overseeing the workflow planning and execution of diverse marketing activities, campaigns, and initiatives for both 123 Corporate and Legacy clinics in BC. The role involves extensive cross-functional collaboration with stakeholders and internal teams to drive results. The Marketing Coordinator spearheads the delegation and project management of marketing tasks and projects, including the management of incoming tasks via the Marketing Email Inbox and Ticketing System.

As a service-oriented marketing professional with B2C experience, the Marketing Coordinator assists the RMM (Regional Marketing Manager) in leveraging both traditional and digital marketing strategies by developing and managing tailored local marketing programs. This role requires close collaboration with the RMM to deliver campaigns that address the unique needs of each practice, combining innovation with effective project management.

The Marketing Coordinator plays a key role in the marketing department’s success, striving to create a collaborative team environment and supporting the growth of patient facing marketing objectives. They serve as a brand ambassador for 123Dentist, ensuring excellence and satisfaction among our practices and patients.

Responsibilities and Duties:

• Spearhead, delegate, and manage marketing tasks and projects received through the marketing ticket system and assign marketing support tickets to the appropriate teams within the Marketing Department to optimize workflow efficiency.
• Oversee the marketing email inbox for the BC region, updating and maintaining tasks and projects as needed.
• Manage incoming requests from Corporate and Practice channels effectively.
• Collaborate closely with the Regional Marketing Manager (RMM) in BC and stakeholders to understand the BC region's clinic requirements, objectives, and target audiences.
• Collaborate with the RMM in planning, implementing, and monitoring marketing campaigns for 123Dentist Corporate and Legacy clinics in BC.
• Coordinate and articulate clear initiatives and projects in alignment with organizational goals.
• Provide project management support for various clinic marketing programs and campaigns.
• Write creative briefs to guide the production of marketing materials and collateral, ensuring a consistent brand image and messaging.
• Understand practice KPIs, local markets, and patient insights to help the RMM optimize the marketing budget for each practice.
• Compile analytical reports with the RMM in BC to support strategic decision-making.
• Responsible for directly collaborating with third-party agencies to drive project success.
• Adhere to all company policies and procedures.
• Perform any other duties as assigned by the Directors.

Education, Credentials, Qualifications:

• Bachelor's degree in business administration, marketing, communications, or a related field is an asset.
• 2 to 5 years of experience executing B2C marketing initiatives is required.
• 2 to 5 years of experience executing B2C social media marketing initiatives is required.

Required Skills & Abilities

• A high level of creativity is a must.
• Proficient in computer and software skills, including standard Microsoft Office applications.
• proactive, capable of independently advancing projects, prioritizing tasks, meeting deadlines, and managing multiple projects simultaneously with strong organizational skills.
• Possesses strong end-to-end project management skills with a track record of handling complex projects.
• Demonstrates excellent verbal communication and collaboration skills, effectively presenting and articulating marketing concepts, and ideas.
• Skilled in cross-functional collaboration, with the ability to resolve challenges swiftly and excellent conflict management skills.
• Excellent written skills, including proficiency in copywriting and proofreading.
• Familiarity with relevant marketing and social media tools is advantageous.
• Understanding of marketing principles.
• Able to work autonomously with minimal direct management.
• Results-driven, proactive self-starter with strong analytical skills, organization, and focus.
• Detail-oriented and client-oriented approach, ensuring excellence in communication and customer service.

What We are Offering:

• Full-time permanent employment, competitive salary and great benefits package
• A collaborative team that will support and train you, great office environment
• Challenging and rewarding role that will develop your skillset and talent
• Dynamic, fast-paced and growing company, with an entrepreneurial, ‘can do’ attitude

123Dentist is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.