Marketing Coordinator

Job Overview:

We are seeking a dynamic and detail-oriented Marketing Coordinator to join our team at Caboo Products. This role is perfect for someone with 1-3 years of experience in the consumer packaged goods industry, who is passionate about sustainability and eager to contribute to a growing company. In this role, you will play a pivotal role on our small marketing team, supporting various marketing initiatives with an emphasis on shopper marketing and eCommerce.

Role Responsibilities:

Marketing Campaign Coordination

1. Assist in the planning, execution, and analysis of marketing campaigns across multiple channels (e.g., digital, print, IRL).
2. Coordinate with cross-functional teams, including sales, operations, and external agencies, to ensure campaign success.
3. Assist in executing shopper marketing activations and advertising, including digital eCommerce campaigns (i.e. Instacart), point-of-sale materials, coupons, and in-store promotions.
4. Track and report on campaign performance metrics, providing insights and recommendations for improvement.

Digital Marketing Execution

1. Support the day-to-day management of DTC, eCommerce, and digital shopper marketing channels.
2. Assist in the development and execution of digital marketing campaigns across various platforms.
3. Monitor and analyze performance metrics to provide insights for optimization.
4. Collaborate with the marketing team to ensure consistent messaging and brand voice across all digital channels.
5. Assist in managing Caboo’s online presence, including website updates and SEO optimization.

Creative Materials Development

1. Assist in conceptualizing and briefing designers to execute creative materials.
2. Develop marketing collateral including brochures, flyers, banners, swag, and more.
3. Ensure all creative materials align with brand guidelines.
4. Manage and update content on the company’s website and eCommerce platforms.
5. Support collaboration with the sales team by maintaining sales materials and toolkits.

Marketing Administrative Support

1. Assist the marketing team with project coordination, ensuring tasks are recorded and timelines are adhered to.
2. Assist in the planning and execution of trade shows, in-store demos, and other promotional events.
3. Manage marketing timelines to ensure timely delivery of projects.
4. Handle invoices and budget tracking for marketing activities.
5. Maintain organized records of marketing collateral, contracts, and assets.

Requirements:

1. Degree in marketing or a related field.
2. Passionate about Caboo’s mission to ensure the future is forested for the health of people and the planet.
3. 1-3 years of experience within the consumer packaged goods industry.
4. Minimum 1 year of experience executing shopper marketing programs.
5. Ability to thrive in a remote environment.

Preferred Qualifications:

1. Working knowledge of digital marketing channels and program execution; ability to track and analyze data to inform strategy.
2. Experience with email marketing platforms (e.g., Mailchimp).

What We Offer:

1. The chance to grow with a successful, mission-driven company.
2. Competitive salary, health benefits or benefits stipend.
3. Opportunities for professional growth and development.
4. Remote position that supports work-life balance.

Notes:

1. This is a fully remote role, with the option to work from our office in Vancouver, BC.
2. Duties for this role are not limited to what is written in this job description.