Marketing Coordinator

Seasonal; Contract

Date Posted: February 28, 2025

Who we are…

The Pacific National Exhibition is an iconic institution in BC, famous for bringing generations of people together to celebrate and build memories. This 115-year-old, non-profit organization has an annual operating budget of over $70 million dollars and generates revenue through four activity streams: the 15-day annual summer Fair which averages more than 700,000 people annually, Playland amusement park which welcomes 400,000 guests annually including Fright Nights, and a busy year-round portfolio of events including concerts, trade shows and film, cultural and community events. In total we bring over 2 million people through the site each year. The fourth activity stream is park care and facility maintenance. The PNE is proud of the work it does at Hastings Park and has a vibrant team that is passionate about events, guest experience and delivering memorable experiences.

At the PNE, we strive to create an environment that reflects our organization’s core values: Enthusiasm, Excellence and Evolution. With a focus on these core values, we are committed to achieving our mission which is to “Deliver Memorable Experiences” for all who interact with the PNE whether it is our guests, our employees or the community.

We are seeking a Marketing Coordinator to join our dynamic team.

This role supports marketing initiatives across all PNE properties and touchpoints, including Playland, the PNE Fair, concerts, exhibitions, and special events. The ideal candidate is a creative and highly organized individual with a passion for social media, content creation, digital marketing, and promotions. If you're a natural storyteller who thrives in a fast-paced environment and loves engaging with audiences online, we want to hear from you!

Why join our Team?

• Exhilarating and fun-loving culture
• Flexible work environment
• Opportunity for free or discounted tickets to shows, events, sports games, and much more
• Staff discounts for Playland, The Fair, and Fright Nights, as well as all PNE Food Stands
• Competitive compensation package
• Opportunity to create lasting memories and friendships!

What will you do this year?

In your role as a Marketing Coordinator, your primary accountabilities will be to:

• Assist in the development and execution of marketing campaigns across digital, social, and traditional channels.
• Coordinate and grow PNE’s social media presence, including content creation, community engagement, and analytics reporting.
• Develop compelling visual and written content for social media, website, email campaigns, and promotional materials.
• Create and curate engaging content tailored for social media platforms like TikTok, Instagram and Snapchat, ensuring the PNE stays ahead of digital trends.
• Coordinate influencer partnerships, user-generated content initiatives, and brand collaborations.
• Monitor marketing performance metrics and provide insights and recommendations for optimization.
• Collaborate with internal teams, external agencies, and media partners to ensure cohesive branding and messaging.
• Stay up to date on marketing trends, emerging social media platforms, and best practices.

What else?

• Bachelor’s degree or diploma in Marketing, Communications, Business, or a related field; or proven track record in content creation and social media management.
• At least 1 year experience in marketing, social media management, content creation, or a related role.
• Proven ability to create engaging social media content (writing, photography, videography, and editing) and the ability to act as an on-screen host / personality.
• Strong understanding of social media platforms, trends, and analytics tools, with a particular focus on new and emerging platforms.
• Experience with digital advertising, SEO, and email marketing is an asset.
• Proficiency in design tools such as Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), CapCut is a plus.
• Excellent written and verbal communication skills.
• Highly organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Passion for entertainment, events, and creating memorable experiences for audiences.
• Ability to work evenings and weekends.
• Successful candidates must undergo a Criminal Record Check.

Who are you?

• Organized
• Methodical
• Proactive
• Skillful communicator
• Critical thinker

Where and when to APPLY?

Applications can be submitted via the PNE website at www.pne.ca/jobs and will be accepted until the role is filled.

Additional Information

The PNE's compensation offerings are in alignment with a pay-for-performance pay philosophy that recognizes individual, and teamwork performance. The role is a seasonal contract position with a typical salary range of $23 - $25 per hour. The starting salary will be based on the successful candidate’s competencies, including but not limited to knowledge, skills, experience, and internal pay structures. As a part of the PNE's total compensation package, this position may be eligible for other benefits subject to program eligibility requirements.

The PNE is proud to be an equal opportunity employer, committed to creating an inclusive workforce that reflects the diverse community we proudly serve. All applicants will receive consideration for employment without regard to race, colour, national or ethnic origin, religion, sex, sexual orientation, gender identity or expression, disability, or age. If you require any support or accommodations throughout any stage of the recruitment process, please contact the People & Culture Department at hr@pne.ca.