Marketing Coordinator

Are you a highly organized and detail-oriented professional with a passion for marketing? Do you thrive in a dynamic environment where you can collaborate with a creative team to drive impactful marketing initiatives? If you're looking for a change, we have an exciting opportunity for you!

As a member of the Brand and Communications Team, reporting to a Campaign Manager, the Marketing Coordinator will support the execution of marketing initiatives. This role involves organizing specifications and deliverables, coordinating the implementation of marketing materials across various mediums, and ensuring deadlines are met.

Application Deadline: February 9, 2025

Salary Band: $51,000 and up (Individual pay is determined by factors such as job-related skills, market conditions, relevant experience, education, training and internal equity).

Onboarding &/or Probation: Full-time in-office for the first 6 months, based in Moncton, NB or Halifax, NS. After this time, you can choose to either continue working full-time in the office or switch to a hybrid model, coming into the office 2-3 times a week.

Qualifications

Education and Experience:

• 1-2 years of experience in marketing, communications, or a related field.
• Experience coordinating marketing initiatives and campaigns.
• Familiarity with digital marketing, social media platforms, and content creation.
• Basic project management skills and the ability to coordinate multiple tasks.
• Strong analytical skills and experience with data reporting.
• Must be 19 years of age or older to apply.
• Must reside in Atlantic Canada.

Professional Skills:

• Excellent organizational, planning, and administrative skills.
• Strong verbal, written, and interpersonal communication skills.
• Superior attention to detail.
• Exceptional multi-tasking and time management abilities.
• Ability to work productively both individually and as part of a team.
• Highly motivated and results-driven.
• A self-starter and independent thinker who follows up on responsibilities in a timely manner while also being a strong team player.

Assets:

• Proven analytical skills.
• Experience in the lottery and/or gaming industry.
• Bilingualism (French/English).

AL Benefits

• Extended health coverage that includes medical, dental, and vision.
• Basic life insurance and disability.
• Defined Benefit Pension Plan.
• Three weeks of vacation annually (pro-rated) and 13 paid statutory holidays. Plus, we have a vacation purchasing program.
• Flexible Workplace Arrangements.
• Wellness Support: Wellness programs focused on physical and nutritional health (and more), 3 paid personal care days and a 24/7 Employee & Family Assistance Program.
• Two volunteer days per year.
• Career advancement opportunities.

Recruitment Process

The last couple of years has accelerated change across our workplace, including our hiring practices! As a result, throughout your application process, you may be asked to connect with us virtually, and may not be required to meet in-person. All interviews are conducted in English, our working language, unless otherwise stated.

Internal Employees: Internal Employees interested in this opportunity must be in "good standing," which includes meeting expectations on their last performance review. Performance improvement plans, disciplinary action, attendance, mandatory training, and other performance related items will also be taken into consideration when determining the applicant's "good standing" status.

Eligibility to Work in Canada: As applicable, candidates must have acquired all required work permits/visas and other authorizations and otherwise be eligible to work in Canada at the time any offer of employment is made by AL. It is the sole responsibility of the candidate to obtain all required work permits/visas and other authorizations.

Responsibilities

• Coordinate Marketing Initiatives: Organize specifications, deliverables, and implementation of marketing materials across digital signage, POS, and other mediums.
• Data Management: Gather data for reports, request translations, and manage purchase orders and requisitions.
• Social Responsibility: Create and submit assessments for new marketing initiatives to ensure alignment with social responsibility standards.
• Interdepartmental Liaison: Stay updated on new initiatives, product developments, and service updates by liaising with other departments.
• Marketing Playbook Maintenance: Update and maintain the AL Marketing Playbook to reflect current strategies and practices.
• Professional Development: Maintain a current understanding of best practices, channels, strategies, and tactics in marketing.
• Strategic Assessment: Work closely with Marketing Strategists to evaluate opportunities and use key performance metrics to inform future marketing strategies and tactics.
• Team Support: Provide support to the broader Brand and Communications team as needed.

Additional Information

We are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live and serve. If you require an accommodation for the recruitment/interview process (including alternate formats of materials, or accessible meeting rooms or other accommodations), please let us know and we will work with you to meet your needs.

We thank all applicants for their interest; however, only those selected for an interview will be contacted. Please note that the successful candidate will be subject to reference checks and mandatory criminal background checks. Financial and educational background checks may also be conducted as part of our comprehensive hiring process.