marketing coordinator

Minimum Education Requirement

• College, CEGEP or other non-university certificate or diploma from a program of 1 year to 2 years

Work Setting

• Business and/or industry
• Work in employer's/client's home
• Health care institution, facility or clinic

Tasks

• Develop communication strategies
• Implement communication strategies and programs
• Prepare bibliographies, indexes, reading lists, guides and other finding aids
• Prepare written material such as reports, briefs, website content
• Produce educational and publicity programs and informational materials to awaken curiosity and interest in the subject matter
• Respond to enquiries from members of the business community concerning development opportunities
• Conduct surveys and analyze data on the buying habits and preferences of wholesale and retail consumers
• Advise clients on advertising or sales promotion strategies
• Assist in the preparation of brochures, reports, newsletters and other material
• Co-ordinate special publicity events and promotions
• Conduct social or economic surveys on local, regional, or international areas to assess development of potential and future trends
• Develop portfolio of marketing materials
• Evaluate customer service and store environments
• Design, conduct and analyze quantitative and qualitative research projects
• Conduct online marketing, E-commerce and Website promotions
• Maintain database of potential franchisees, real estate locations and on-line buy/sell Internet sites
• Develop marketing strategies
• Ensure appropriate business/commercial licenses are in place
• Develop and implement business plans
• Maintain and manage digital database
• Copywrite
• Consult with clients after sale to provide ongoing support

Computer and Technology Knowledge

• MS Office
• MS Outlook
• MS Windows
• MS Access
• MS Excel
• MS PowerPoint
• MS Word
• Spreadsheet

Work Conditions and Physical Capabilities

• Work under pressure
• Fast-paced environment
• Physically demanding

Personal Suitability

• Client focus
• Efficient interpersonal skills
• Flexibility
• Initiative
• Organized
• Reliability
• Integrity

Experience

• 3 years to less than 5 years
• Involves duties and responsibilities that lead to positive environmental outcomes