Marketing - Content Creator, Social Media (8 Month Contract)

27 Fasken Dr, Etobicoke, ON M9W 1K6, Canada Req #264

February 19, 2025

About Us
Sunwing Vacations Group is home to North America’s largest vacation brands, comprised of the leading Canadian leisure tour operators Sunwing Vacations and WestJet Vacations, along with the growing United States based tour operator Vacation Express, together with the Group’s own travel retail businesses SellOffVacations.com and Luxe Destination Weddings. Our culture is driven by our EPIC Values (entrepreneurial, passionate, innovative, and customer-centric) and our teams work together to deliver our purpose “passionate people making vacation dreams come true”.

The Opportunity
We're seeking an experienced Social Media Content Creator to join our team and amplify our brand across key social channels. With a combination of strategic vision and hands-on creativity, you'll continue to evolve Sunwing's social presence into everyone's travel bestie and trusted Flynancial advisor, creating engaging, platform-optimized content that sets us apart in the travel industry. You will work on the development and execution of multiple campaigns across our various brands and business priorities, as well as the ongoing management of our handles. Working in a hybrid environment and reporting to the Senior Manager of Social Media, you'll be instrumental in bringing our brand persona to life across Meta, TikTok, and YouTube in a lighthearted and distinctive way.

This role combines strategic vision with hands-on execution to develop innovative social media content that resonate with our target audience and reinforce our brand identity.

The Ideal Candidate
You're not just a content creator; you're a creative storyteller who understands how to make brands stand out in crowded social feeds. You have your finger on the pulse of social media trends and know how to adapt them authentically for brand use. You have a deep knowledge of social media platforms and know how to implement the latest best practices for Facebook, Instagram, TikTok, YouTube and more. Most importantly, you're excited about the challenge of evolving our brand voice and helping establish Sunwing as everyone's trusted travel companion on social media.

What You’ll Do

• Conceptualize, pitch, shoot, edit and write, best-in-class social content that resonates with our audience and supports business priorities.
• Create thumb-stopping and entertainment-driven content that brings our brand persona and voice to life as the fun, trusted travel friend our audience turns to for inspiration.
• Develop and execute creative social media strategies that align with our brand objectives while pushing creative boundaries.
• Collaborate with the broader marketing team to support various brand and product marketing campaigns through social activations.
• Track and optimize content performance across key metrics including views, engagement rates, and community growth.
• Manage day to day Social Media content calendar that outlines the publishing schedule, thematic content, and key business objectives.

• You live and breathe content. You have a proven track record of understanding and creating entertaining, platform-right content.
• 2-3 years of experience in social media management and content creation for brands.
• Experience being on camera, including speaking to camera and creating voiceovers for social content.
• Strong understanding of social media trends and the ability to quickly adapt them for brand relevance in a fast-paced environment.
• Deep knowledge of social platforms beyond best practices, including hands-on experience with Meta Business Manager and TikTok Business Manager.
• Expertise in mobile editing tools & social monitoring platforms.
• Ability to analyze performance metrics and adjust strategy accordingly.
• You think outside the box and are always looking to tap into the next big viral moment.
• Previous experience creating content for travel/tourism brands an asset.

• Remote and/or Hybrid Work Opportunities.
• Growth opportunities.
• Free Parking.
• Open concept, collaborative workspace.
• Fresh Café with delicious snacks and meals at a subsidized price!
• Opportunity to give back through our social responsibility initiatives.
• See for yourself! @sunwinglife.

• Job Family CORPORATE.
• Pay Type Salary.
• Employment Indicator Specialist.